You have either just set up business or are looking to take the next step and you are thinking "does your construction business need to have a website?"
You might be thinking its just a gimmick, a thing that we "should" all have but it is something that just sits there a looks pretty and holds no real value. This way of thinking is understandable... back in 2005, times are changing rapidly and everything is moving online and it's time to evolve or be left behind. Now, I won't just leave you with my point of view, lets go over 7 reasons on exactly why you need a website for your construction firm.
Having a website proves yourself as a competent company, this is increasingly more important when it comes to commercial work. Let alone that following public statistics show that 84% of consumers believe that a website makes you more credible. This all falls under branding, a website is a perfect place to showcase your services, prove your worth and the quality that you deliver. It's where you can display everything great about your business in a carefully crafted manner, resulting in trust and loyalty to be built between your business and the potential client.
A website has the power to become the centre hub for your marketing efforts, the connecting point for everything and the place that turns visitors into clients. A website can be the main driver for your business success, it's where your social media accounts all leads to, it's where you emails link to, it's the URL that is listed on your van fleet. All these connection points all going to one single place, surely it's for good reason, right? Yes!
This is all part of your marketing funnel, a simple yet clever way to generate leads.
Harnessing the power of appearing on search engines has a tremendous amount of power to deliver clients to your front door. Unfortunately (for some), the yellow pages no longer exist, and it's for good reason. With the rise of technology comes with the ease of finding out information. The customer journey has never been easier and in all fairness, it's never been easier to get your business in front of them.
A well optimised site can rank for a variety of terms, for example, "plumber in my area", "electrician in Greenwich" and so on. This is called Search Engine Optimisation (SEO) which the team at Saint Global Marketing can help you out with.
Simply showcase your services and products to your audience, include examples and all the relevant information you need in order to convert the visitor into a customer. By showcasing your services/products this allows those interested in working with you grasp a stronger understanding of the work that your provide, this falls directly into my next point.
People need to know what your business is selling so they can see if you are the right choice for them.
Prove you worth by showing work that you have previously done, this is commonly known in the marketing world as "proof" and it a fundamental part of the buyer's journey and is a very important step in establishing trust. The reasoning is simple, by showing work that you have previously done, this becomes your portfolio and demonstrates the level of work that you can deliver on, developing trust and removing fear from potential clients or contractors.
Having a website is a fantastic place to display all of those fantastic five star reviews that you have gained through the course of business.
This again contributes towards the "proof" stage and develops trust.
There's two simple answers to this point, if your competitors are online, your behind, if they are not, you are outperforming them! Doesn't that just feel great.
However, don't celebrate too early as it is not too long until they will be. You have to show why you are the right business for the job, why you are better. You don't want a website that just blends you into the crowd with every other construction firm that is out there. You want to stand out, outperform and win.
Develop a unique, outperforming, winning website with Saint Global Marketing.
We are a caring team of professions who work exclusively with the construction industry. We understand exactly what construction businesses need ad we know how to market them. Get in touch with the team today!
This article was written for Construction Insider by Saint Financial Group, a multidisciplinary group based in the UK that helps construction businesses develop and grow. SaintFG offers a range of quality solutions in supporting businesses.
Saint provides the luxury of free business consultancy for of our clients, call now for your free consultation with a friendly business advisor to discuss your burning questions and put that energy back into your business!
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