Yes! Word of mouth is a great marketing method, but regardless they will always search for your business online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies. including e-commerce, online customer service and customer engagement.
With a well-thought-out digital strategy, proper engagement, and the attention it needs. Frequent posts asking people to follow you is not a good strategy. Link to your social media accounts on your website, mailouts and email signature. Put your usernames on any literature or campaign materials that are produced. Get in on the conversation – use keywords and hashtags, and follow relevant users, to identify when your issue is being discussed, then join in. Be proactive! If you are starting out, consider using social media advertising to attract new followers.
Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from your company. Emails allow you to communicate directly with your audience, which can turn an interested user into an active consumer.