Case Study S-1722 | 2D Energy Solutions

The Challenge

2D Electrical Projects had outgrown its original brand identity. While the company had built a solid local reputation for traditional electrical services, it had quietly developed deep expertise in the renewable energy sector - including solar PV installations, EV charging infrastructure, and battery storage systems.

‍

However, this evolution wasn’t reflected in the brand. The company name, logo, and public messaging still suggested a conventional electrical contractor. This disconnect had real commercial consequences: prospective clients in the renewable energy space overlooked them, while existing customers were unaware of the full scope of services now on offer. At a time when the UK market was rapidly growing sustainable technology, 2D Electrical risked missing out on major growth opportunities.

‍

The Director had a clear strategic ambition: reposition the business to become a go-to energy partner for homes and businesses transitioning to renewables. To unlock this potential, 2D needed more than a visual refresh - it needed a clear brand strategy aligned with this new direction.

‍

‍

Saint Global’s Approach

Saint Global worked closely with the leadership team to design a complete repositioning business development strategy that aligned with their long-term goals. We helped the business transition from 2D Electrical Projects to 2D Energy Solutions - a brand identity that reflects their capabilities, market ambition, and technical expertise.

‍

This involved a multi-layered approach covering strategic planning, branding, marketing, and community visibility:

• Business development strategy & repositioning
  A top-down evaluation and transformation of how the business was positioned in the market, shifting perception from traditional contractor to innovative energy provider.
• Visual identity overhaul
  New design system, colour palette, logo, and brand collateral to reflect credibility and clarity in the renewable space.
• Digital marketing transformation
  Development of digital assets and tools to attract, convert, and retain new customers - supported by a new website and content plan.
• Local market engagement
  Targeted offline marketing to drive awareness in key postcodes and support business development efforts in the surrounding area.

‍

Brand Identity Overhaul

To reposition 2D as a trusted renewable energy provider, we developed a brand that aligned their technical credibility with a future-facing, solutions-driven outlook. This wasn’t just a new logo - it was a strategic shift in how they communicate their purpose.

• New company name
  Rebranded from "2D Electrical Projects" to "2D Energy Solutions" - a name that immediately communicates their broader offering.
• Modern visual identity
  A clean, bold logo and refreshed colour palette that signal innovation and trust.
• Messaging framework
  Language and tone of voice guidelines to help the team speak clearly and confidently across web, print, and sales conversations.
• Branded collateral
  Vehicle livery, uniforms, signage, and printed stationery were redesigned for professionalism and brand consistency at every touchpoint.

‍

‍

‍

Digital Presence & Client Engagement

A strong brand needs a strong digital home. We completely overhauled their website and digital footprint to increase visibility, improve conversions, and provide a platform for long-term marketing growth.

• Website redevelopment
  A responsive, modern design with clear service sections and tailored user journeys for both domestic and commercial clients.
• Optimised content
  Clear, benefit-led language supporting solar, EV, and energy storage enquiries - helping customers quickly understand their value.
• SEO and conversion readiness
  Structured page designs and back-end optimisation to boost organic rankings and improve lead quality.
• Social media toolkit
  On-brand post templates and guidance to maintain brand consistency and market visibility beyond launch.

‍

‍

‍

‍

Results & Strategic Positioning

The rebrand unlocked immediate and measurable results across brand perception, client engagement, and sales conversion. 2D Energy is now seen for what it truly is - a forward-thinking, technically advanced, and dependable partner for renewable energy projects.

• Repositioned in the renewable sector
  Clear messaging and modern branding have aligned 2D Energy with new market opportunities and client expectations.
• Improved brand recognition
  Local awareness has grown significantly through combined digital and offline efforts, increasing inbound enquiries.
• Higher-value enquiries
  Clients now understand the full scope of services, resulting in better-qualified leads and larger project opportunities.
• Unified brand experience
  Every customer touchpoint now reflects the same quality, professionalism, and clarity - from online platforms to in-person interactions.

‍

‍

‍

‍

Local Market Activation

While digital efforts helped with broader visibility, we made sure the rebrand translated to real-world awareness in their local market through targeted, high-impact offline marketing.

• Targeted leaflet campaigns
  Location-specific print campaigns promoting solar and EV services to the most relevant and profitable audiences.
• Branded van signage
  Mobile brand awareness through high-quality vehicle wraps that communicate professionalism on the move.
• Sales-ready collateral
  Business cards and flyers designed to reinforce the new brand at every customer interaction - whether quoting, onsite, or at events.

‍

Conclusion

This rebrand was more than a facelift - it was a complete strategic repositioning that reflects the company’s real strengths and ambitions. 2D Energy now operates with a clear message, cohesive identity, and renewed confidence in a fast-moving market.

The transformation has helped them step into new conversations, win better work, and build stronger relationships with clients who are actively seeking renewable solutions. With a brand that now matches their capability, 2D Energy is well-positioned to lead in the sustainable energy space - and compete for projects that were once beyond their reach.

‍

‍

‍

‍