Case Study S-1722

The Challenge

2D Electrical Projects had outgrown its original brand. While the company had built a solid reputation locally for electrical work, its growing expertise in renewable energy solutions including solar PV, EV charging, and battery storage was not reflected in its branding or communication. The name and identity no longer matched their evolving service offering, which created confusion among clients and missed opportunities in the fast-growing sustainable energy market. To reposition themselves effectively and communicate their full value, a rebrand was essential.

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Saint Global’s Approach

Saint Global worked closely with the team to develop a clear strategic direction and rebrand that would reflect both their roots in electrical work and their future in energy innovation. The transformation from 2D Electrical Projects to 2D Energy Solutions signalled a bold new direction—aligning their identity with the renewable technologies they specialise in. Our approach covered brand strategy, visual identity, digital presence, and local engagement to ensure a complete and impactful rollout.

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Brand Identity Overhaul

We crafted a new identity to align with 2D Energy’s shift towards sustainable energy and to stand out confidently in a competitive market. This included:

• A new company name and brand identity that positioned them as a future-focused, solutions-based energy provider.
• A modern logo and full brand guidelines to ensure clarity and consistency across all materials and platforms.
• A refined tone of voice and messaging framework to communicate their expertise in renewables and their commitment to reliability and innovation.
• Updated branding applications for van signage, uniforms, and stationery to deliver a cohesive and professional impression across every touchpoint.

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Enhanced Digital Presence

To strengthen their visibility and attract new business, we redeveloped 2D Energy’s online and digital presence. This included:

• A completely redesigned website with clear service sections, customer benefits, and an optimised structure for SEO and conversions.
• Content tailored to both domestic and commercial clients looking for solar, EV, and energy storage solutions.
• Branded content templates and guidance for ongoing social media use, helping the team build engagement and visibility on key platforms.

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Local Marketing & Brand Touchpoints

Alongside the digital work, we ensured 2D Energy had a strong local presence through targeted offline efforts, including:

• Leaflet campaigns focused on high-potential areas, promoting services such as solar installations and EV charger fittings.
• Professionally designed business cards aligned with the new brand identity.
• Branded van signage to turn every job and journey into a mobile advertisement, increasing local awareness and recognition.

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The Results

Repositioned Brand: 2D Energy now communicates clearly as a renewable energy specialist, opening new opportunities in both domestic and commercial sectors.
Increased Local Visibility: Targeted leaflet campaigns, branded vans, and a professional online presence have significantly boosted brand awareness.
Greater Market Clarity: Clients now understand the full range of services offered, leading to better engagement and higher-value enquiries.
Cohesive Identity: All touchpoints—from business cards to the website—are now consistent, modern, and aligned with 2D Energy’s strategic direction.

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Conclusion

Through a strategic rebrand and a coordinated rollout across digital, print, and local marketing channels, 2D Energy has successfully repositioned itself for growth in the renewable energy sector. With a name and identity that matches their expertise, and a clear message across all touchpoints, they are now better placed to lead in their market and capture long-term opportunities in the green energy space.

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