Case Study S-3126 | CDP Group
CPD Group, formerly CDP Plastering, transformed their brand with Saint Global to reflect their full range of services and shift confidently into the commercial space.
Client
Saint onboard Date
Value (GBP)
Est
The Challenge
CPD Group, formerly CDP Plastering, had a clear ambition: to break into the commercial construction market.
While they began as a domestic plastering contractor, their services had expanded significantly to include rendering, drylining, and screeding, and was well-equipped for larger, more complex projects.
However, their existing brand failed to communicate this evolution. The domestic-focused image not only misrepresented their capabilities but also limited their credibility when approaching commercial clients.
As a result, they faced missed opportunities and found it difficult to gain traction in the commercial sector. It became clear that a full rebrand was essential, not just to modernise their appearance, but to position them as a confident, professional contractor ready for the commercial space.
Saint Global’s Approach
Saint Global led a strategic rebrand to reposition CPD Group as a modern, multi-service contractor equipped for commercial success. Beyond just a new visual identity, we provided a structured business development strategy - the Saint BD Strategy to help CPD Group actively implement growth and attract higher-value clients. This approach combined strategic marketing, brand refinement, and business development systems to align their image with their ambitions.
Brand Identity Overhaul
We transitioned CDP Plastering to CPD Group with a comprehensive rebrand that communicated professionalism, capability, and future-focused growth. Key deliverables included:
- A clean, modern logo and brand guidelines that created consistency across all physical and digital platforms.
- A repositioned brand narrative focused on delivering commercial-grade finishes across plastering, drylining, screeding, and rendering.
- Clear articulation of the company’s mission, values, and tone of voice to reflect their dedication to quality and reliability.
- Scalable branding adaptable to various use cases—workwear, vehicle livery, site boards, documentation, and online channels.
High-Quality Visual Assets
To support their elevated brand position, we produced high-quality visual content that captured their work, culture, and commitment to excellence. This included:
- A refreshed website structure and content strategy that positioned CPD Group as a multi-service contractor ready for commercial projects.
- Visual elements and service-focused content that highlighted their expertise in plastering, drylining, rendering, and screeding—clearly showcasing the full scope of what they offer.
- Branded assets and digital templates that ensured consistency across online platforms, including social media, email marketing, and client presentations.
Marketing Collateral & Business Tools
Alongside the visual refresh, we developed tangible marketing materials to support business development and client engagement, such as:
- Branded brochures and capability statements tailored for commercial clients and tenders.
- Uniform and business card designs that reflected the new identity with confidence.
Strategic Growth with the Saint BD Strategy
A key component of CPD Group’s success lies in the structured Saint BD Strategy, which they are actively following. This business development roadmap provides clear, actionable steps for targeting commercial contracts, engaging key decision-makers, and building a consistent pipeline of work. With Saint Global’s ongoing support, CPD Group is executing this strategy to:
- Establish stronger client relationships in the commercial sector.
- Build operational systems that support scale and professionalism.
- Gain confidence when approaching Tier 1 and Tier 2 contractors and key developers.
The Results
- Commercial Confidence: The new branding has empowered CPD Group to approach commercial clients with credibility and purpose.
- Broader Market Reach: Their refreshed identity highlights the full range of services, attracting more qualified leads across plastering, drylining, screeding, and rendering.
- Increased Pipeline Activity: The Saint BD Strategy has helped them implement sustainable growth systems, resulting in more consistent business development efforts.
- Enhanced Brand Recognition: CPD Group now stands out in a competitive market, establishing themselves as a reliable partner for commercial projects.
Conclusion
By modernising their identity and aligning their growth with a strategic business development plan, CPD Group has successfully repositioned themselves in the construction industry. With the Saint BD Strategy as a guiding framework, they continue to implement structured growth and build a brand that finally matches the quality of their work—professional, confident, and built for the commercial sector.
