Case Study S-637 | Homesafe Electrical

The Challenge

When HomeSafe came to us, they had all the ingredients of a great business: a solid team, loyal customers, and a strong reputation for quality electrical work. But their brand told a different story - one that undersold their strengths and missed a growing opportunity.

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HomeSafe was beginning to focus on EV charger installations - a booming market. They didn’t need reinvention. They needed repositioning.

Repositioning for the EV Future

To lead in the EV sector, HomeSafe needed a strategy that aligned their public image with their true expertise and ambitions.

Key outcomes:

• Repositioned HomeSafe as a local EV charging specialist
• Developed a clear brand narrative that resonated with homeowners
• Refocused their messaging on clarity, trust, and local expertise

Building the Brand from the Ground Up

We refreshed HomeSafe’s brand and website from the inside out to reflect who they really were and make it easier for customers to understand and trust them.

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What we delivered:

• A refreshed visual identity including logo, colour palette, and tone of voice
• A conversion-focused website with fast performance, mobile optimisation, and SEO baked in
• Clear and concise content that positioned EV charging front and centre
• Designed new van livery - clean, eye-catching and recognisable on the road

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Hitting the Streets – Literally

To complement their online presence, we delivered a physical campaign that met potential customers at their front doors.

How we approached it:

• Created targeted messaging around energy savings, convenience, and ease of installation
• Timed the drop around peak interest periods (summer holidays, energy spikes)
• Designed every leaflet to convert, with strong CTAs and clear contact info
• Over 5000 leaflets going around Bristol homes

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Making Sure They Were Found

To ensure long-term visibility, we rebuilt their digital footprint for high local search performance and consistent presence across platforms.

Key actions included:

• SEO-optimised their website with keywords focused on local EV charging searches
• Registered and cleaned up all business listings
• Secured placements in local directories and community platforms

They now rank top for:

• “EV Charger installers near me”
• “EV Charger installers Bristol”
• “Emergency electrician near me”
• “EICR Bristol”

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Consistent Across Every Channel

We used social media to amplify HomeSafe’s new identity and build trust with the local community.

We built:

• A content strategy around EV tips, client testimonials, and local news
• Posts designed to educate and build trust - not just promote
• A consistent voice across platforms that aligned with their new identity

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The Results

The impact of the campaign was immediate and measurable, both in new business and renewed confidence.

Within weeks of launch:

• Qualified leads increased through both digital and offline channels
• Local brand awareness in Bristol grew dramatically
• EV installations became a key, in-demand service
• Their new van design boosted regional recognition
• And HomeSafe’s team felt aligned and energised about their direction

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Conclusion

HomeSafe’s transformation wasn’t about chasing trends - it was about showing the market who they really were.

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With a clear identity, high-performing website, strong local visibility, and standout physical branding, they now operate with clarity, confidence, and consistency across every touchpoint.

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They’ve gone from being a solid-but-undefined local electrician to a known name in one of the UK’s fastest-growing service sectors. And with the EV market only growing, HomeSafe is perfectly positioned for the next stage of their expansion.

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This wasn’t just a rebrand. It was a repositioning for long-term leadership.