Case Study S-637 | Homesafe Electrical

From Invisible to In-Demand: How HomeSafe Reclaimed Their Place in the Market

When HomeSafe first approached us, they had a solid foundation: a skilled team, a loyal customer base, and a strong reputation for quality work. But despite their strengths, something was missing. Their brand didn’t reflect their ambitions. Their website didn’t clearly explain their services and how they were as a company.

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In reality, HomeSafe was an experienced electrical firm making an exciting move into a growing space: EV charger installations.

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Our role wasn’t to reinvent them. It was to help showcase what they were evolving into and position them to lead in the EV sector.

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Repositioning for the EV Future

HomeSafe had a clear goal: to become the go-to name for residential EV charger installations in Bristol.

Their services were solid. Their customer reviews were glowing. But their brand story wasn’t keeping up with their ambitions.

So we set to work.

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Our mission was to realign public perception with their real potential. That meant transforming them from a well-liked but misunderstood electrical firm into a visible, trusted EV specialist.

We began with strategy, crafting a brand narrative that made sense to homeowners. It focused on clarity, local expertise, and the practical benefits of EV adoption.

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Building the Brand From the Ground Up

We started by refreshing their identity. A softer, more modern logo. A trustworthy colour palette. A confident, conversational tone of voice.

Everything was designed to reflect who they were: friendly professionals who make home upgrades simple.

We then overhauled their website, putting EV charger installations front and centre. Clean layout, easy navigation, clear service explanations, and fast performance across devices. Most importantly, the site was built to convert: strong calls to action, relevant content, and full SEO optimisation.

We also designed a new van livery to extend the new visual identity out onto the streets. Clean, eye-catching branding that made their vehicles work as mobile billboards-boosting recognition with every job.

The result? A website and visual identity that finally did justice to the quality of service HomeSafe provided.

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Hitting the Streets - Literally

Digital visibility was only half the equation. To truly establish HomeSafe as a trusted local expert in EV charger installations, we needed to reach out to people in the area.

We designed and delivered a targeted leaflet campaign, distributing 5,000 leaflets across Bristol homes. Each one was built around the new brand identity: clean, confident, and trustworthy. The messaging was sharp and benefit-driven focused on energy savings, convenience, and how easy it is to get started with home EV charging.

We didn’t treat it as just a print drop. We timed the campaign around peak interest periods, including summer travel and rising energy costs. Every element-from call-to-action placement to contact details was designed to drive response.

And it worked.

We saw immediate traction from the community. New leads came in directly from residents who had received the leaflet, remembered the name, and acted.

This wasn’t just paper through a letterbox. It was helping HomeSafe show up in the right places, with the right message, at the right time.

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Making Sure They Were Found

While the visuals did their job above the surface, we handled everything behind the scenes to ensure HomeSafe would show up where it mattered most.

We:

• Rebuilt their website’s structure for SEO performance
• Optimised keywords around EV installations in their area
• Registered and updated key business listings
• Secured placements on local directories and community forums

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All of it added up to one thing: visibility.

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Now, when someone in Bristol searches for EV charger installation, HomeSafe is far more likely to appear. And when they click, they land on a brand that makes sense.

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Dominating Local Search Results

A critical component of HomeSafe's transformation was establishing complete dominance in local search rankings. Through strategic SEO implementation, we positioned HomeSafe to capture high-intent searches across their core service areas.

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The results were exceptional. HomeSafe now ranks first for "EV Charger installers near me" and "EV Charger installers in Bristol," ensuring they appear at the top when potential customers actively search for their primary service. This positioning is particularly valuable as it captures prospects at the exact moment they're ready to make a purchasing decision.

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Beyond their EV specialisation, we secured top rankings for "Emergency electrician near me" and "EICR in Bristol," ensuring HomeSafe maintains visibility across their full service offering. These rankings provide a steady stream of qualified leads whilst supporting their reputation as a comprehensive electrical contractor.

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The SEO strategy combined technical website optimisation with targeted keyword research and local search authority building. We rebuilt the site's structure for optimal performance, implemented location-specific content strategies, and ensured consistent business information across all digital touchpoints.

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These first-position rankings translate directly into business impact. When Bristol residents need electrical services or EV installations, HomeSafe is the first name they see, creating a significant competitive advantage that continues to drive qualified enquiries without ongoing advertising spend. This organic visibility forms the foundation of their sustainable growth strategy, positioning them to capture increasing market share as EV adoption accelerates.

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Consistent Across Every Channel

Alongside their SEO and offline presence, we built and managed a consistent content strategy across their social platforms. From how-to tips and explainer posts to client testimonials and local energy updates, every post reinforced their authority in the EV space.

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Instead of shouting into the void, HomeSafe’s social media became a tool for education, trust, and visibility.

Results That Moved the Dial

Within just a few weeks of launching the full campaign:

1. HomeSafe’s leads increased-both online and through community calls
2. Their brand awareness grew significantly in Bristol
3. The EV charger service became a known, in-demand offering
4. Their new van livery made them more recognisable across the region
5. And most importantly, the team at HomeSafe saw their business in a new light

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They weren’t misaligned anymore. They were focused. Confident. Ready to grow.

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Now, they’re positioned as the go-to name for EV charger installation in Bristol - and this is just the beginning.

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The Results

Within weeks of launching the comprehensive campaign, HomeSafe experienced a fundamental transformation in their market position. Lead generation increased substantially across both digital and community channels, whilst brand recognition within Bristol reached new heights. The strategic focus on EV charger installations had successfully repositioned them from a general electrical contractor to a recognised specialist in a high-growth sector.

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The impact extended beyond immediate metrics. HomeSafe's new van livery created ongoing visibility across the region, turning routine service calls into brand-building opportunities. Their optimised digital presence ensured they appeared prominently when Bristol residents searched for EV installation services, whilst the targeted community outreach had established genuine local awareness and trust.

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Perhaps most significantly, the transformation gave HomeSafe clarity and confidence in their market positioning. The team now operates with a clear understanding of their value proposition and target audience, enabling them to pursue growth opportunities with focused determination rather than scattered effort.

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HomeSafe has successfully evolved from a well-regarded but undefined electrical firm into Bristol's go-to EV charging specialist. With robust foundations in place across branding, digital presence, and community engagement, they are perfectly positioned to capitalise on the accelerating adoption of electric vehicles and establish long-term market leadership in this expanding sector.

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This transformation represents not just immediate growth, but sustainable competitive advantage in one of the construction industry's most promising niches.

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