Case Study S-8352 | Grandiem Vero

The Challenge

Grandiem is a high-end construction and fit-out contractor with an exceptional reputation for delivering premium residential and commercial spaces across London. Known for their meticulous attention to detail and ability to manage complex builds, their work was already speaking volumes-but their strategy and digital presence weren’t telling the same story.

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Despite their strong portfolio, Grandiem lacked a centralised business development strategy and a modern website to showcase their capabilities to a broader audience. Their brand strength was confined mostly to word-of-mouth and existing relationships, limiting their exposure to new opportunities with architects, developers, and end clients.

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Additionally, while the business was regularly involved in tendering, there was no structured approach to improving bid success or strategically targeting higher-value opportunities. It became clear that to fully unlock Grandiem’s potential, a clear strategy and upgraded positioning were essential.

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Saint Global’s Approach

Saint Global worked closely with Grandiem to develop the Grandiem Vero Strategy-focused business development and brand alignment approach designed to elevate their presence in the London construction space.

We implemented a strategy to better articulate their quality and capability, support more consistent bidding success, and strengthen their relationships with architects, interior designers, and end clients.

This included a full strategic overhaul: from website development and visual identity refinement to bid strategy support and tactical relationship-building across London’s design and construction ecosystem.

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The Grandiem Vero Strategy

The Grandiem Vero approach was designed to position the business not just as a builder-but as a trusted, high-calibre delivery partner. It involved:

• A strategic repositioning to align the brand with RIBA architects, developers, and discerning private clients
• Development of a business development roadmap to deepen engagement with design-led professionals across London
• Messaging and content clarity around craftsmanship, project management, and architectural collaboration

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This strategic clarity helped unlock new types of conversations-with architects seeing Grandiem as a proactive contributor to the design process rather than just a delivery contractor.

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Website Development

We delivered a refined, visually immersive website experience that better represented Grandiem’s quality of work and project ethos.

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Key outcomes included:

• A modern digital platform with a clean, editorial design reflecting the architectural quality of their builds
• Refined case studies that focused not just on building detail but also on collaboration, process, and end-user outcomes
• Streamlined navigation for developers, architects, and private clients seeking high-end construction partners
• SEO and lead conversion foundations are built in from the outset

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The website became a central pillar of the Grandiem Vero Strategy elevating first impressions and enabling high-quality introductions to translate into structured new business opportunities.

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Bid Strategy & Tender Success

Saint Global supported Grandiem in building a more structured and confident approach to bidding. Rather than treating each tender as an isolated task, we built a system to improve win rates and presentation consistency.

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This included:

• Branded proposal templates aligned with architect- and client-facing language
• A tailored framework for responding to tenders and EOI (Expression of Interest) documents
• Visual content that showcased their project execution, attention to detail, and collaborative ethos
• A feedback loop system to assess and improve bids over time

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As a result, Grandiem improved both the quality and frequency of their submissions-leading to stronger conversion and more strategic project wins.

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Relationship Building Across London

A core element of the Vero Strategy was building long-term relationships with the people who influence and specify contractors-architects, interior designers, and developers.

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Our approach included:

• Mapping of London-based architectural and design practices aligned with Grandiem’s niche
• Creation of outreach strategies, supported by curated case studies and personal introductions
• Follow-up systems to nurture relationships, track progress, and offer value beyond the bid
• Support in preparing credentials packs and meeting decks for introductory presentations

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This enabled Grandiem to shift from a reactive new business model to a proactive, relationship-driven pipeline with high-quality industry partners.

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The Results

Through the implementation of the Grandiem Vero Strategy, Grandiem has successfully transformed from a well-regarded but under-exposed contractor into a strategically positioned partner for London's elite design and construction community. The comprehensive approach has elevated their market presence whilst creating sustainable systems for continued growth.

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The strategic repositioning has been particularly impactful. Grandiem now engages with RIBA architects, prime developers, and discerning private clients as equals rather than simply service providers. This shift in perception has opened doors to more sophisticated projects and higher-value opportunities that align with their exceptional capabilities.

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The digital transformation has provided the professional credibility needed to compete at the highest level. Their refined website now serves as a powerful validation tool that reinforces their quality standards during initial conversations and tender processes. Combined with their improved bid strategy, this has resulted in more consistent wins and better project margins.

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Perhaps most significantly, Grandiem has moved from reactive to proactive business development. Their structured approach to relationship building across London's architectural and design ecosystem has created a pipeline of opportunities based on genuine partnerships rather than opportunistic bidding. This foundation ensures sustained growth whilst maintaining the quality standards that define their reputation.

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Grandiem now operates with the strategic clarity, digital presence, and industry relationships needed to compete confidently for London's most prestigious construction projects. The Vero Strategy has positioned them not just for immediate growth, but for long-term market leadership in the high-end construction sector.

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• Strategic Positioning: The Grandiem Vero strategy aligned the company with its target audience - London’s top-tier architects, developers, and private clients
• Digital Confidence: A refined website now acts as a powerful validation tool for new opportunities and strategic introductions
• Bid Success: More consistent, visually compelling bid responses that clearly communicate Grandiem’s strengths and approach
• Relationship Growth: Increased visibility and engagement with end clients and design professionals across London
• Focused Growth: A pipeline of new opportunities based on clarity, reputation, and ongoing engagement.