Cast Study S-5763 | Quensus

The Challenge

Quensus is a pioneer in intelligent water management, leveraging smart technologies to prevent leaks, reduce costs, and minimise environmental impact. Despite their technical achievements and a strong client base-including major names like Aviva-they faced commercial challenges that hindered further growth.

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Their digital and marketing presence failed to reflect their innovation and technical edge. The website, though informative, lacked conversion-oriented design, and sales processes were inconsistent and reactive. Internally, the customer journey was fragmented, with a disjointed experience from enquiry to proposal delivery. Critical opportunities-especially in tenders, partnerships, and government contracts-were being missed due to limited infrastructure and resources.

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To unlock their next growth phase, Quensus needed a cohesive business development ecosystem-one that could support larger contracts, enable proactive sales activity, and deliver a professional experience from first touchpoint to project close.

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The Saint Global Solution (Business Development Infrastructure)

Saint Global delivered a complete commercial transformation for Quensus, aligning their brand, systems, and sales strategy to their market ambition. Our support spanned six strategic pillars:

Business Development Strategy

We built a tailored business development strategy for Quensus focused on intelligent water solutions across insurance, development, and commercial sectors. The strategy included:

• Segmented customer mapping across verticals
• Refined value propositions aligned to key pain points
• Proactive outreach frameworks targeting facilities managers, sustainability officers, and insurers
• Systemised business development workflows to move from reactive to proactive growth

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Website Redevelopment and Digital Infrastructure

We redesigned the Quensus website to serve as a lead-generation asset that reflected their expertise. Key improvements included:

• Optimised user journeys and landing pages
• Dedicated partner pages (e.g. for Aviva) with custom tracking and high-conversion forms
• Integrated lead capture mechanisms funnelled into CRM and sales pipelines

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CRM and Customer Journey Overhaul

A full CRM system was implemented, allowing seamless tracking and conversion of leads. We connected every stage of the customer journey with automation:

• Pre-qualification and quoting workflows
• Lead tagging and segmentation for targeted follow-up
• CRM-integrated email, forms, and proposal generation

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Brochure Design and Sales Enablement

To support the upgraded sales infrastructure, we created a visually-led brochure that effectively communicates the Quensus brand, value, and results. This tool enhances credibility in early-stage conversations and supports both digital and in-person sales activity.

• Designed a print and digital brochure aligned with brand positioning and messaging
• Showcased services, benefits, and ROI with compelling visual content and case studies
• Created a trusted sales asset used in outbound, proposals, and partnership discussions

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Email Marketing and Lead Generation

Saint Global launched a new email marketing system and lead generation strategy aligned with customer pain points:

• Data capture funnels across website and partner pages
• Targeted email sequences with CRM tracking
• AI-driven lead nurturing workflows and follow-up automation

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Public Relations, Content Strategy, and AI Integration

To elevate brand authority and support inbound growth, we developed:

• PR campaigns promoting Quensus partnerships and outcomes
• SEO-optimised case studies showcasing measurable results
• AI-powered tools for lead scoring, automated follow-ups, and on-site chatbot qualification
• Internal AI assistants to support content generation and proposal writing

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The Results

• Fully implemented CRM and automated lead conversion system
• Measurable pipeline growth through new business development workflows
• Improved BID and proposal quality, increasing win potential against larger competitors
• A website and partner pages delivering high-value leads
• Consistent branding across brochures, proposals, and digital assets
• Automated quoting and follow-up, reducing admin and speeding sales cycles
• Increased brand authority through content, PR, and digital innovation
• Scalable infrastructure for long-term growth in insurance, property, and public sector markets

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Client Impact

Quensus is now firmly positioned for long-term commercial success. With Saint Global’s ongoing support, they’ve evolved from a technically pioneering company into a commercially resilient business with the structure, tools, and strategy to match their ambitions.

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Through the implementation of robust CRM systems, streamlined sales processes, and targeted marketing infrastructure, Quensus has transformed how it attracts, nurtures, and converts opportunities. Their online presence and proposal materials now reflect the innovation and professionalism that have long defined their service offering-especially crucial as they engage with insurers, developers, and ESG-conscious partners.

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Most importantly, Quensus is no longer constrained by reactive processes or limited resources. They now operate with a proactive business development engine that is continuously refined through their continued collaboration with Saint Global. This ongoing partnership ensures they remain agile, opportunity-ready, and capable of scaling into new markets, securing larger contracts, and deepening strategic relationships with leading organisations like Aviva.

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With the foundation in place and a trusted growth partner by their side, Quensus is entering a new era of influence, ready to lead the market in intelligent water management-commercially as well as technically.