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10 KPIs your business needs to have in place
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10 KPIs your business needs to have in place

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🚧 KPI's and Why They Matter

These KPIs aim to trigger information datasets that enhance your company's visibility, communication, and performance while activating the role of a modern Business Development Manager.

The BDM team highlights that many KPI datasets only offer part of the story, likening it to a temperature gauge in a van: it may indicate a problem, but not necessarily the cause or resolution. This advanced approach, known as OKRs (Objectives and Key Results), focuses on resolving KPI triggers and developing OKRs—an area where Saint excels.

When you partner with Saint, you'll attend quarterly workshops with a construction Media specialist who can assist in re-engineering these Media KPIs and overcoming OKR obstacles, finally gaining traction and relief in this area.

In today's digital world, the saying "A company without sales is dead" holds truer than ever. It's exhausting for a lone Director to drive sales, especially when there are so many hats to wear. Even well-resourced in-house Media teams using outdated tactics find themselves overwhelmed or lacking campaign effectiveness.

The Momentum Engine seamlessly integrates with companies of all sizes, from multinational corporations to small joinery firms. It continuously tests tactics using extensive KPI data, providing consistent, evidence-based insights to refine Media strategies.

Navigating the BDM role can feel overwhelming, with countless considerations swirling in your mind. Without proper measurement, improvement, and management become challenging. Just as you wouldn't go to a site without a tape measure, neglecting to measure Media KPIs leaves your strategy vulnerable.

Remember, if you cannot measure it, you cannot improve it, you cannot manage it.

Knowing your numbers extends beyond financial metrics; it includes Media KPIs critical for success. Without sales or enquiries, the sustainability of your business is at risk, affecting your peace of mind and lifestyle. Saint prioritises your needs, ensuring your success in today's competitive landscape.

🚧 Building Your KPI Dataset

As promised, here are some of the KPIs Saint examines and integrates into your system, which may help identify areas for improvement or bolster your business strategy:

  • Media Coverage: Number of media mentions, Share of voice, Media reach.
  • Social Media Engagement: Number of followers/likes, Engagement rate, Click-through rate.
  • Website Traffic: Unique visitors, Page views, Bounce rate.
  • Content Performance: Top-performing content, Time spent on site, Conversion rate from content.
  • Brand Perception: Brand sentiment, Brand awareness, Brand association.
  • Lead Generation: Number of leads generated, Lead conversion rate, Cost per lead.
  • Campaign Performance: Campaign ROI, Click-through rate, Conversion rate.
  • Director Event Attendance: encouragement and monitoring of Directors Event Attendance and networking engagement, Post-event feedback.
  • Customer Feedback: Customer satisfaction score, Net Promoter Score (NPS), Customer retention rate.
  • Operational Focus: Jobs quoted, win rates, no response, repeat clients.

Consider taking Construction Marketing benchmark test today to assess your company's strengths and weaknesses. The Momentum Engine provides a complete solution for your Marketing and Media function, in addition to a dedicated Business Development Manager (BDM).

A Marketing Strategy For Construction Businesseswill establish your position and develop strategic blueprints designed to secure a competitive edge and propel you towards your business goals. We recommend this as the starting point for all construction businesses, to find out more click here.

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This article has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the provided content.

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1. Join our Facebook Group which built completely for businesses within the construction industry. Real people, real support. - Now also available on LinkedIn.

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10 KPIs your business needs to have in place

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