What is in this article?
This is something we hear time and time again! Businesses are realising that traditional methods of attracting clients are not working anymore, therefore are moving into the modern world and using the power of the internet to their advantage. Within the next 10 years, you are going to see the fall of a lot of traditional businesses that refuse to bring themselves online, but that is where you don't back down, you don't give up and evolve your business into something great with power of what the modern world presents.
Never before could you promote your business to millions of people, building loyal audiences who stand by you, and optimising everything you put out there in order to drive your success! Today, we are going to tell you the exact tools you need to have in place to build your online empire. 👑
Let's start with the basics, a lot of you might already have this in place, but do you know why?
Building your identity, or more commonly known as branding, is the process of building a visual identity that presents your business values and purpose through the use of your logo, typeface, colours and so on.
The branding of your business is the face of your company, it is the first impression people receive and therefore represents everything you stand for. It takes one-tenth of a second for someone to make a first impression, so having poor, cheap, pixelated branding gives the instant impression of what you stand for. That is why it is a necessity to have high quality, meaningful branding that your audience can connect to. Here are some of the main components of branding you should keep an eye on.
Colour - Colour means different things and is a very effective way of communicating emotions. For example, red can mean romance or love. Yellow can mean, energy or caution.
Personality - Brands are made to communicate to people, therefore make your branding come to life with a personality. The personality of a brand evokes certain emotions with their customers which builds trust and loyalty.
Font - Delivering your message with the perfect font is important! The visual properties of your text can completely change its meaning! Here is an example:
"When you see a strong brand, you see a promise."
If you are looking to build your branding with us today, we will assign you your very own Media Team to work with you to build something spectacular. You can find more information about Saint Media & Marketing here or book a meeting directly here. 😊
I have mentioned your audience a few times throughout the article already, but I know a lot of business do not have one, especially in the construction industry. An audience is a business most powerful asset, your audience is irreplaceable and they will stand by you and your business. Here are a few reasons why your audience is so important:
- Repeat purchase
- Customer loyalty
- Word of mouth promotion
- Trust & Respect
- Chosen over competitors
- Willing to buy new products/services
Building an audience takes time and dedication, there is no doubt about it but once you have started to develop a strong following, you will build momentum and your audience will be your most powerful asset.
So how do you get going?
There are many platforms to start building your audience but all of them are suited to different people, have a think on what solutions are best fitted for your business, here are a few examples:
Social Media - Facebook, LinkedIn, Twitter
Mailing Lists - Mailchimp, MailJet
Blogging - WordPress, Webflow
Video Platforms - YouTube, TikTok
The best way to get your business found on Google (or any other search engine) is to simply have a website, you would be seriously falling behind if you didn't. However, having a website is not the final answer and unfortunately, things get a little more complicated. Having a website is like having a shop on the biggest street in London, except you have your shutters closed around the clock...
This is where SEO steps in, SEO stands for Search Engine Optimisation, and it is exactly what it sounds like. The optimisation of your site for search engines to better understand it.
The way SEO works is dependent on TWO factors:
Relevancy: How relevant is your webpage to the user's query.
Authority: How trustworthy is your site.
To perform SEO, agencies use a series of extensive techniques both on-site and off-site in order to tick the boxes of what makes a site relevant and authoritative.
Here is a shortlist of other methods that we provide at Saint Media & Marketing, feel free to get in touch or even ask us some questions!
- Online Directories
- Social Media Advertising
- Search Engine Advertising
- Provide Online Courses
- Produce YouTube content
- Start a Podcast
- Build a personal brand
- Partner with other businesses
To successfully get your business found online, you have to put yourself and your business in the position to be seen. This is done through the use of content and harnessing of online platforms such as social media, websites and so forth. Everything else we do is optimising our business in order to appear where we want and being remembered when we are seen.
I hope you found this useful! This article was published exclusively for our newsletter but we decided to publish it as an article so everyone can benefit from it! If you want access to exclusive content such as this, sign up to our newsletters with the form located below!
I am looking forward to hearing your thought, comments and ideas regarding the development of your online presence for your business! Feel free to follow and connect with us on our social media which you can find below, we love hearing from you!
If you would like to speak about anything discussed in the article in further detail get in touch with us on our live chat!
Or book a FREE consultancy call with us here!
PS. Whenever you are ready, here's how to grow your construction business...
1. Join our Facebook Group which built completely for businesses within the construction industry. Real people, real support. - Now also available on LinkedIn.
2. Keep up to date with Construction Insider Providing you with industry insight, tips & tricks and much more to make sure you are ahead of your competitors!
3. When you are ready, Become a Saint Financial Group client, and we will provide you with the highest quality solutions to effectively scale your construction business. Book your meeting here!
Michael O'Rourke MAAT
what social media should i use to promote my business?
Every social media has a different target audience and so does every business. You should think about the users you want to target and then what would be the best social media channel to reach them.
What is a marketing strategy?
A marketing strategy is a business's overall game plan for reaching their target audience and turning them into paying customers. Every business should have a marketing plan in place as it is the direction you are sending your business. If don't, how do you know if you are consistently targeting the right market?
How do I get on the first page of Google?
Firstly, determine your keywords and what you actually want to rank for. Keep in mind that every keyword has a different level of competition. Google works on two primary factors; authority (how trusted you are) and relevancy (how relative is your webpage to the users original query).