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KPI's and Why They Matter
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KPI's and Why They Matter

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🚧 KPI's and Why They Matter

These KPIs aim to trigger information datasets that enhance your company's visibility, communication, and performance while activating the role of a modern Business Development Manager.

👷 BDM team highlights that many KPI datasets only offer part of the story, likening it to a temperature gauge in a van: it may indicate a problem, but not necessarily the cause or resolution. This advanced approach, known as OKRs (Objectives and Key Results), focuses on resolving KPI triggers and developing OKRs—an area where Saint excels.

🤝 When you partner with Saint, you'll attend quarterly workshops with a construction Media specialist who can assist in re-engineering these Media KPIs and overcoming OKR obstacles, finally gaining traction and relief in this area.

🌍 In today's digital world, the saying "A company without sales is dead" holds truer than ever. It's exhausting for a lone Director to drive sales, especially when there are so many hats to wear. Even well-resourced in-house Media teams using outdated tactics find themselves overwhelmed or lacking campaign effectiveness.

📊 The Momentum Engine seamlessly integrates with companies of all sizes, from multinational corporations to small joinery firms. It continuously tests tactics using extensive KPI data, providing consistent, evidence-based insights to refine Media strategies.

🧭 Navigating the BDM role can feel overwhelming, with countless considerations swirling in your mind. Without proper measurement, improvement, and management become challenging. Just as you wouldn't go to a site without a tape measure, neglecting to measure Media KPIs leaves your strategy vulnerable.

🏗️ Remember, if you cannot measure it, you cannot improve it, you cannot manage it.

🔢 Knowing your numbers extends beyond financial metrics; it includes Media KPIs critical for success. Without sales or enquiries, the sustainability of your business is at risk, affecting your peace of mind and lifestyle. Saint prioritises your needs, ensuring your success in today's competitive landscape.


🚧 Building Your KPI Dataset

As promised, here are some of the KPIs Saint examines and integrates into your system, which may help identify areas for improvement or bolster your business strategy:

  • Media Coverage: Number of media mentions, Share of voice, Media reach.
  • Social Media Engagement: Number of followers/likes, Engagement rate, Click-through rate.
  • Website Traffic: Unique visitors, Page views, Bounce rate.
  • Content Performance: Top-performing content, Time spent on site, Conversion rate from content.
  • Brand Perception: Brand sentiment, Brand awareness, Brand association.
  • Lead Generation: Number of leads generated, Lead conversion rate, Cost per lead.
  • Campaign Performance: Campaign ROI, Click-through rate, Conversion rate.
  • Director Event Attendance: encouragement and monitoring of Directors Event Attendance and networking engagement, Post-event feedback.
  • Customer Feedback: Customer satisfaction score, Net Promoter Score (NPS), Customer retention rate.
  • Operational Focus: Jobs quoted, win rates, no response, repeat clients.

🤔 Consider taking The Momentum Engine benchmark test today to assess your company's strengths and weaknesses. The Momentum Engine provides a complete solution for your Marketing and Media function, in addition to a dedicated Business Development Manager (BDM).

Frequently asked questions

Q: What are KPIs, and why are they important?

A: KPIs, or Key Performance Indicators, are measurable values that demonstrate how effectively a company is achieving its key business objectives. They are essential because they provide valuable insights into various aspects of a company's performance, such as visibility, communication, and overall effectiveness.

Q: How do KPIs enhance a company's visibility, communication, and performance?

A: KPIs serve as benchmarks for evaluating progress towards specific goals and objectives. By tracking relevant metrics, companies can identify areas for improvement, make data-driven decisions, and enhance overall performance. Additionally, clear communication of KPIs across teams fosters alignment and accountability, driving collective efforts towards shared objectives.

Q: What is the difference between KPIs and OKRs (Objectives and Key Results)?

A: While KPIs focus on measuring performance against predefined targets, OKRs establish ambitious, outcome-oriented goals and track progress through key results. OKRs provide a more holistic approach to goal-setting and performance management, encouraging teams to strive for impactful outcomes rather than just meeting specific metrics.

Q: How does Saint excel in developing and implementing OKRs?

A: Saint specialises in resolving KPI triggers and developing OKRs that align with strategic objectives. Through quarterly workshops and expert guidance from construction Media specialists, Saint helps companies re-engineer their Media KPIs, overcome obstacles, and achieve tangible results.

Q: Why is it crucial to measure Media KPIs in today's digital world?

A: In today's digital landscape, where online presence and engagement are paramount, measuring Media KPIs is critical for assessing the effectiveness of marketing and communication strategies. Without proper measurement, companies risk operating blindly and missing out on valuable insights for improvement and growth.

Q: What are some examples of Media KPIs that Saint examines and integrates?

A: Saint evaluates a range of Media KPIs, including media coverage, social media engagement, website traffic, content performance, brand perception, lead generation, campaign performance, director event attendance, customer feedback, and operational focus. These metrics provide comprehensive insights into various aspects of a company's Media strategy and overall performance.

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This article has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the provided content.

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1. Join our Facebook Group which built completely for businesses within the construction industry. Real people, real support. - Now also available on LinkedIn.

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KPI's and Why They Matter

Written by the team at:

Saint Global Marketing

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