What Is Organic Marketing?
Organic marketing is the process of using non-paid marketing tactics to improve online visibility. These tactics involve publishing content across different channels and optimising it so it naturally reaches your target audience. In most organic marketing channels, if you create valuable content users can discover on their own, you can reach them without paying for ads.
Examples of organic marketing efforts include:
- Search engine optimisation (SEO): Blog posts, eBooks, and other content discoverable by search engines like Google
- Video marketing: Videos published to platforms like YouTube are often discoverable via search both in search engines and on the platforms themselves
- Social media: Unpaid social media posts across Facebook, TikTok, Instagram, and other platforms
How the Right Keywords Can Boost Your Organic Visibility
One important aspect of an effective content strategy is researching your target audience frequently searches for. Keywords are phrases or words users type into search engines to find information.
Similarly, depending on your offering, you need to find keywords that your target audience frequently searches for.
Identifying appropriate, relevant keywords is an important first step that you shouldn’t overlook. If you don’t research keywords before creating a post, you risk wasting time, money, and resources on content nobody is searching for.
What Is Paid Marketing?
Paid marketing is the process of using paid advertising channels to target potential customers online. This involves running paid or sponsored advertisements across different channels to directly drive sales rather than just improve online visibility.
Unlike organic marketing, which aims to build brand awareness and increase website traffic, paid marketing is usually more focused on driving conversions related to a specific campaign.
Though paid tactics cost money, they do have their advantages.
For instance, you don’t have to wait for your content to rank or be discovered by your target audience organically.
What Is Paid Advertising?
Paid advertising is a marketing approach that involves running paid ads on advertising channels like Google, Instagram, LinkedIn, and YouTube to put your content in front of your specified audience.
Once you set up and fund a paid advertising campaign, your ads can start appearing in front of your specified audience almost immediately.
These ads typically appear with an “Ad,” “Sponsored” or “Promoted” label attached. This differentiates them from organic results.
There are different paid ad models. One popular model is pay per click (PPC).
PPC works exactly as it sounds. You pay each time a user clicks on one of your ads. PPC ads may be run on a variety of platforms, including:
- Search engines
- Social media platforms
- YouTube videos
- Online marketplaces like Amazon
What Is Sponsored Advertising?
Sponsored advertising is a paid marketing approach that involves paying creators or other brands to put your brand and/or content in front of a pre-established audience. You pay a creator or another brand in your space to display or mention your content and/or brand in front of their pre-established audience. A big benefit of sponsored advertising over paid advertising is that, even if your advertising budget ceases, the effects of sponsored advertising can continue to linger. Sponsored content stays on the creator’s platform, unless there’s a disagreement or a term in the contract that requires its removal after a certain period. As long as this content gets traffic/views, it continues to offer value to your brand, even if your advertising budget ceases. However, it’s also worth noting that running sponsored ads doesn’t guarantee clicks, unlike a paid advertising campaign.
Two popular paid marketing approaches are:
- Paid advertising: Paid advertising is a marketing approach that involves running paid ads on advertising channels like Google, Instagram, LinkedIn, and YouTube to put your content in front of your specified audience.
- Sponsored advertising: Sponsored advertising is a paid marketing approach that involves paying creators or other brands to put your brand and/or content in front of a pre-established audience.
Organic vs. Paid Marketing: Four Key Differences
- Organic Marketing Relies on Non-Paid Strategies: Organic marketing involves creating and publishing content across different channels and optimizing it so that your target audience finds it organically.
- Paid Marketing Can Deliver Faster Results: It may take months or even years before your organic content consistently climbs the search engine rankings. The same applies to other organic marketing channels, like social media and music streaming platforms.
- Organic Marketing Can Deliver Longer-Lasting Results: Although organic marketing generally takes time to deliver results, those results can be long-lasting. The visibility and traffic generated from organic efforts can continue for months or even years after the content is published. This is especially true if you’re taking the time to update and optimize older content.
- Organic Marketing Benefits From the ‘Trust Factor’: Another key difference between organic and paid marketing is the “trust factor.” When users cross paths with your content organically, they may be more likely to trust in its legitimacy and authority. If a search engine like Google considers your content valuable and relevant, chances are its users will, too.
Frequently asked questions
Q: What is Organic Marketing?
A: Organic marketing is the process of using non-paid tactics to enhance online visibility by publishing and optimizing content across various channels. It aims to reach the target audience naturally without relying on paid advertisements.
Q: What are some examples of organic marketing efforts?
A: Examples include Search Engine Optimisation (SEO), video marketing on platforms like YouTube, and unpaid social media posts on platforms such as Facebook, TikTok, and Instagram.
Q: How can keywords boost organic visibility?
A: Keywords play a crucial role in an effective content strategy. Identifying relevant keywords that your target audience frequently searches for ensures your content is discoverable. Failing to research keywords may result in wasted time and resources on content that goes unnoticed.
Q: What is Paid Marketing?
A: Paid marketing involves using paid advertising channels to target potential customers online. Unlike organic marketing, its focus is on directly driving sales through paid or sponsored advertisements across different platforms.
Q: What is Paid Advertising?
A: Paid advertising is a marketing approach where paid ads are run on platforms like Google, Instagram, LinkedIn, and YouTube to reach a specified audience. These ads, marked as "Ad," "Sponsored," or "Promoted," differentiate them from organic results.
Q: What is Sponsored Advertising?
A: Sponsored advertising is a paid approach where brands pay creators or other brands to showcase their content to a pre-established audience. Sponsored content remains on the creator's platform, offering continued value even if the advertising budget stops.
Q: How does sponsored advertising differ from paid advertising?
A: Sponsored advertising involves paying others to display or mention your content/brand, offering prolonged visibility. Unlike paid advertising, it doesn't guarantee clicks, but the effects can linger even if the advertising budget ceases.
Q: What are the key differences between Organic and Paid Marketing?
A: Organic marketing relies on non-paid strategies, while paid marketing can deliver faster results. Organic marketing results are longer-lasting, benefiting from a "trust factor" when users discover content organically.
Q: How does Organic Marketing benefit from the "Trust Factor"?
A: Users encountering your content organically may be more likely to trust its legitimacy and authority. Search engines considering your content valuable can contribute to building trust among users.
Q: Can Organic Marketing deliver long-lasting results?
A: Yes, organic marketing, though time-consuming, can deliver long-lasting results. Visibility and traffic generated from organic efforts can persist for months or even years, especially if older content is regularly updated and optimised.
This article has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the provided content.
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