Construction Insider Logo

Construction Insider
Magazine

Get Access to the Construction Insider Magazine, Saint Sunday and Exclusive tips & tricks to scale your business.

You're all set!

Thank you for subscribing to the No.1 Construction magazine for construction businesses.

Oops! Something went wrong while submitting the form. Please check your email and try again
Close

We Use Cookies! Learn More

Sounds Good!
What is your USP? Construction Focused
Construction Insider logo

What is your USP? Construction Focused

Day / Night Icon
Construction Insider - Arrow Left
Back to the Toolbox

🔨 What is a USP?

In the fiercely competitive world of construction, where companies abound and projects vary in size and scope, having a Unique Selling Proposition (USP) is paramount. A USP is the magic ingredient that sets your construction business apart from the rest, defines your brand, and ultimately drives success.

First and foremost, it's essential to understand what a USP is and why it's crucial for your construction business. A Unique Selling Proposition is that distinct quality, feature, or benefit that is unique to your business. It is your signature, the essence of what makes your business better than the rest. In a sector where firms often offer similar services, a USP is a beacon that guides potential clients to your doorstep.

A successful USP should be clear, concise, and easy to communicate. It should encapsulate the essence of your business, answering the critical question: "Why should clients choose us over others?"

🤔 How do you define your USP?

Defining your Unique Selling Proposition (USP) is a critical first step towards setting your construction business apart from the competition.

Let's break it down...

Self-Reflection: Begin by introspecting your business. Ask yourself what makes your construction company different from others in the industry. Consider your strengths, your team's expertise, your values, and your unique approach to projects. What do you excel at, and what sets you apart? This reflection lays the foundation for your USP.

Market Research: Conduct thorough market research to understand your competitors and the needs of your target audience. Identify gaps in the market that your business can fill. Analyse the strengths and weaknesses of your competitors to pinpoint opportunities where your USP can shine.

Even if you see competitors with USPs that you don't currently hold, note these down as we can identify areas of weakness - Our "Losing Zone".

Client Feedback: Reach out to your existing clients and gather feedback. What do they value most about your services? Are there aspects of your work that consistently receive praise or stand out? Client testimonials and opinions can offer valuable insights into what makes your business unique from their perspective.

Identify Your Niche: Consider focusing on a specific niche within the construction industry. Are you particularly skilled in luxury home renovations, sustainable construction practices, or historical restoration? Niche expertise can become a central element of your USP that you can build upon.

Unique Processes or Techniques: If your construction company employs innovative or cutting-edge processes, materials, or technologies, highlight them. Your USP could revolve around your commitment to using the latest, most efficient, or sustainable methods in your projects which is an ever-growing concern with upcoming ESG measures falling into place.

🤩 Bring it all together

By this point, you should have built a list of key USPs that either you or your competitor holds.

Using the following diagram, we can categorise each point under one of the following categories:

🟩 USP

Clear unique selling point that meets or expands upon the client's need.

🟨 Competitive

Competitive battleground. Use emotion, innovation and superior execution.

🟦 Not Relevant

An area that is dominated by the competitor but holds no relevance to our target audience.

🟥 Losing Zone

Competitor is meeting the needs of the consumer in an area we are not.

👷‍♂️ What's next?

Now that you have carefully defined your Unique Selling Proposition (USP) and identified your "Losing Zone" (gently put, the area of improvement zone), the next step is to seamlessly integrate these elements into your branding and messaging. This process, when executed effectively, will not only distinguish your construction business in the market but also ensure that your message resonates with your target audience. Remember, consistency is key when it comes to successful messaging.

Below you will find a FREE USP Matrix which you can apply to your business!

🎉 That's a wrap!

I hope you found this useful! If you would like to go over anything we discussed article, get in touch with us here! 

Frequently asked questions

Construction Yellow Tag
This Article was included in:

This article has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the provided content.

PS. Whenever you are ready, here's how to grow your construction business...

1. Join our Facebook Group which built completely for businesses within the construction industry. Real people, real support. - Now also available on LinkedIn.

2. Keep up to date with Construction Insider Providing you with industry insight, tips & tricks and much more to make sure you are ahead of your competitors!

3. When you are ready, Become a Saint Financial Group client, and we will provide you with the highest quality solutions to effectively scale your construction business. Book your meeting here!

What is your USP? Construction Focused

Written by the team at:

Saint Global Marketing

Got a question? Ask us here 😉
SaintFG
x
Construction Insider Logo

Grab Your FREE Copy Here!

FREE USP Matrix Template

Claim Mine!Claim Mine!
SaintVA
Saint-Global
The Saints Dashboard
Saint Accountancy
Advertise with us
SaintFG

How To Grow Your

🚧 Construction Businesses 🚧

Get Started With Saint

Construction Insider

Tax Planning Calculator

Plan ahead and know your tax bill and how to minimise it with our new tax planning calculator for Salary, National Insurance and Dividends.

Next Article