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What's the difference between paid vs. organic search?
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What's the difference between paid vs. organic search?

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On both social media and search engines there are two types of traffic that allows you to get in front of your audience.

  1. Paid Traffic
  2. Organic Traffic

Paid search results

Paid searches are essentially ads, you are paying for the placement of your website or piece of content to be put in front of a user.

You can do this through Google, Bing, Yahoo, or any other search provider with whom you can set up ads.

You can set up a targeted campaign to drive traffic to your website.

Note that if your site violates Google's Terms of Service, you'll get removed from search results entirely.

Paid search results usually show up first with an “ad” indicator

Organic Search Results

Organic search results are unpaid results that come up organically.

When someone Googles you, for instance, Google's looking at that search query and determining which pages on the internet are reputable and relevant to your search. It then displays those results ranking them based on that relevance.

The top results get clicked most often.

This is where popular services such as Search Engine Optimisation SEO falls into place which works to get you in that top position!

If you are looking to start generating traffic and leads for your construction business get started with Saint Global Today!

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What's the difference between paid vs. organic search?

Written by the team at:

Saint Global Marketing

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