Construction Insider is a highly regarded online platform designed specifically for Directors in the Construction industry. Our platform boasts a diverse network of esteemed partners, including Saint Construction Support, HS Direct, and Fenwick Elliotts. This extensive partnership enables us to offer an unparalleled collection of exceptional resources that delve deep into the intricacies of running a successful business in the construction sector. From expert insights to practical guidance, Construction Insider is committed to equipping industry professionals with the knowledge and tools they need to thrive in today's competitive landscape.

These guidelines provide comprehensive instructions on how to use our brand assets and maintain a cohesive visual identity across all communications.

By adhering to these guidelines, you'll be able to showcase our brand in a way that resonates with our audience and accurately reflects our values. From logo usage to communication style, these guidelines offer the best practices to be consistent with the Saint Brands. We encourage you to explore these guidelines thoroughly and refer to them whenever you are working with our brand assets.

Why does Branding matter?

As competition creates infinite choices, companies look for ways to connect emotionally with customers who become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.

That means every time we communicate — whether it’s posting on social media, sending promotional material by mail, or talking directly with prospects — we give people a reason to form new opinions about our brand based on those interactions. These guidelines show how we take advantage of those opportunities to convey who we really are, and why it really matters. To do that, we all need to be on the same page about our brand identity, the tangible, real-world system of design and copy we use every day to tell the world about ourselves.

Our logo is our central expression of our brand and values. It plays an important role in ensuring the impact and differentiation of our brand. Ensuring we use our logo consistently means customers can more easily recognise our company and communications - allowing us to build familiarity and associations with quality and service.

Primary Logo

Logo (No wordmark)

Suitable Variations

While our logo serves as the cornerstone of our visual identity, we understand that certain situations may call for adaptations or variations of our primary logo. These variations have been carefully crafted to ensure consistency and recognition while accommodating diverse design requirements.

Colour Identification

Primary Colours

CI Yellow and White are our core colours. We use them for just about everything.

Colour Balance

The CI Yellow is our primary colour, however, we use it sparingly for impact.

Here is our Colour Balance wheel which displays the proportional break of colour usage.

CI Logo Font - Custom Made Font

The CI Bold, Blocky Font is a custom font that the Saint Global team produced in house.

We have carefully built a completely custom font for our Logo Usage - This font is rarely used elsewhere other than heading designs. The CI Custom Font is a Bold Block font exudes strength, solidity, and professionalism, making it an ideal choice for our brand. Its bold, geometric nature communicates stability and conveys a sense of trustworthiness, qualities that are essential in the construction industry.

Primary Usage:

The CI Custom font should be used primarily for headlines, titles, and other prominent textual elements within our brand communications. It is recommended for use in print materials, such as brochures, magazines, and book covers, as well as in digital mediums like website banners, social media graphics, and promotional videos.

When we are dealing with extensive texts, we stick with our standard font, Mulish, which is further explained below.

Sizing and Spacing

Maintain consistency in font sizing and spacing across different mediums. For headlines and titles, the CI Font can be used in larger sizes to grab attention and emphasize important information. However, be cautious not to overuse large text sizes, as it may compromise legibility and clutter the overall design. The CI block font should not be used for body text or smaller-sized elements.

The CI-Font is protected under Copyright.

Standard Font - Mulish

In addition to our Highlight font, Corporate A Pro, Saint also utilises a secondary typeface called Mulish. This section of our brand guidelines outlines the appropriate usage and considerations when incorporating Mulish into our brand communications.

Mulish is a contemporary sans-serif typeface that exudes a sense of simplicity and elegance. Its clean and geometric shapes make it versatile for various design applications while maintaining readability and visual appeal. Mulish serves as a complementary font to Corporate A Pro, providing flexibility and visual contrast.

Complimentary Usage

Mulish should be used in conjunction with Corporate A Pro to add variety and visual interest to our brand communications. It can be employed for specific elements, such as subheadings, captions, callouts, or secondary text sections. The selective use of Mulish helps create hierarchy, differentiation, and enhances the overall visual impact of our materials.

Font Variations

  • Regular: The default variant of Mulish is well-suited for body text or smaller-sized headings. It provides clarity and legibility while maintaining a harmonious visual balance.
  • SemiBold: The SemiBold variant offers a slightly heavier weight, making it suitable for subheadings or key statements that require emphasis without overwhelming the overall design.
  • Bold: The Bold variant can be utilised for prominent headings or titles, where a stronger visual impact is desired. It enhances visibility and draws attention effectively.
  • ExtraBold: The ExtraBold variant provides the highest level of emphasis and impact. It can be used sparingly for special occasions or to highlight critical information that demands immediate attention.

Sizing And Spacing

When using Mulish, consider the following guidelines for optimal legibility and aesthetic appeal:

  • Body Text: Utilise a font size of 10-12 points to ensure readability in longer sections of text.
  • Headings: Adjust the font size to distinguish headings and subheadings from the body text. Choose sizes between 14-24 points, depending on the hierarchy and importance of the text.
  • Line Spacing: Maintain a comfortable line spacing of 1.2-1.5 times the font size to enhance readability and provide sufficient breathing space between lines of text.

Compatibility And Accessibility

Mulish is a widely supported typeface that is compatible with most devices and operating systems. Ensure that the font remains legible and visually appealing across different platforms, both desktop and mobile. Additionally, consider accessibility guidelines by providing adequate contrast between the font colour and the background for optimal readability by all users.

Construction Insider has a distinct personality, which is shown in our visuals across various channels such as social media, marketing, printed material, and throughout our digital experiences. The images we choose should align with our values, evoke emotions, and engage our audience while delivering a consistent personality.

Image Style And Tone

The style and tone of our photography should reflect our brand personality and resonate with our target audience. Whether we opt for professional shots or candid moments, our images should convey authenticity, inspire trust, and evoke positive emotions. The following guidelines will help achieve a consistent visual style:

  • Authenticity: Choose images that capture genuine moments, showcasing real people, products, or situations whenever possible. Avoid using overly staged or stock-like visuals that may appear artificial.
  • Consistency: Strive for a consistent look and feel across all our visual assets. While individual images may vary, ensure they collectively contribute to a cohesive visual narrative.
  • Brand Colours: Whenever appropriate, incorporate our brand colours or colour palette into the images to reinforce our visual identity. This can be done through props, backgrounds, or post-production adjustments.
  • Composition: Pay attention to the composition of each photograph, ensuring it aligns with our brand values and supports the intended message. Balance elements within the frame and consider the rule of thirds, leading lines, and focal points to create visually pleasing compositions.

Subject Matter

When selecting images, consider the subject matter that best represents our brand and aligns with our messaging. The following principles will guide our choices:

  • Brand Alignment: Choose images that directly or indirectly relate to our products, services, or values. Showcase our offerings in a way that resonates with our audience and highlights their benefits or unique features.
  • Diversity and Inclusion: Strive for diversity and inclusion in our imagery to reflect the rich tapestry of our target audience and society as a whole. Represent different ethnicities, genders, ages, and cultures authentically and respectfully.
  • Emotional Appeal: Select images that evoke positive emotions and create a connection with our audience. Consider the desired emotional response and choose images that elicit those feelings, whether it's joy, inspiration, or trust.

Image Quality And Technical Considerations

To ensure high-quality visuals, pay attention to the following technical considerations:

  • Resolution and Format: Use high-resolution images that are suitable for both digital and print applications. Preferred formats include JPEG or PNG for web and digital platforms and TIFF or EPS for print.
  • Consistent Color Profile: Maintain a consistent color profile across our images to ensure a cohesive visual experience. Calibrate monitors and devices to accurately display colors and ensure color accuracy during printing processes.
  • Copyright and Usage Rights: Only use images that we have the rights to use or that are licensed for our specific purposes. Respect copyright laws and obtain proper permissions when necessary.

Things To Avoid

  • Don't use stock photography where the subject is looking directly into the camera. It's plain cheesy.
  • Don't use imagery with unnatural lighting or artificial effects. We want to be real and authentic.
  • Don't use imagery with unnatural camera angles or clutter. We want to present an image of simplicity and ease.
  • Don't use Imagery with unnatural posing or forced scenes.
  • Do not prioritise imagery that focuses on computers or technology. People always come before technology.
  • Don't use imagery that's cropped too close to the subject. Our imagery should tell a story, that needs space.

Basic Principles

People at Work - Our mission is to make it easier to run a construction business. We express this by putting our customers and their work centre stage.

Candid and Authentic - It doesn't take much to spot an obviously staged stock photo. When we use stock it should feel as natural and candid as possible.

Real People - We celebrate the diversity and variety of small businesses, their owners and directors, their employees and customers.

Natural Perspective - Photography should have a natural angle, as if you're in the room with the subject. This grounds our imagery in the reality of running a small business.

Real Work Settings - Our customers are real people within the industry and real construction businesses. This means they're more than just hip startups with Macbooks working in coffee shops.

Be Empowered - We empower small businesses to succeed by reducing complexity and effort. We live this with positive and upbeat subjects.

Maintaining the integrity of our brand is crucial in building a consistent and recognisable presence in the marketplace. To ensure that our brand is consistently represented across all channels, it is essential to establish certain restrictions and guidelines. This section outlines the brand restrictions that need to be followed to safeguard the integrity of Saint and our brand identity.

Unauthorised Usage: Any unauthorised use of our brand assets, including our logo, tagline, and other visual elements, is strictly prohibited. These assets are protected by copyright and trademark laws. No one outside of Construction Insider or the Saint Financial Group is allowed to modify, reproduce, or distribute our brand assets without prior written consent from the appropriate authority.

Brand Alterations: Our brand assets should not be altered, distorted, or modified in any way that compromises their integrity or creates confusion among our audience. This includes but is not limited to changing colours, proportions, typography, or combining our assets with other elements without proper authorisation.

Misrepresentation: No individual or entity should misrepresent themselves as part of Construction Insider or any company within the Saint Financial Group body without proper authorisation. Unauthorised usage of our brand assets or making false claims about our products, services, or affiliation is strictly prohibited.

Endorsements and Sponsorships: Unless formally established through official agreements, unauthorised endorsements or sponsorships involving our brand are not permitted. Our brand should not be associated with any individual, organisation, or event without prior approval and contractual arrangements.

External Brand Usage: Usage of our brand assets by external parties, including partners, vendors, or affiliates, must adhere to our brand guidelines and require explicit permission. Any usage should be in alignment with our established standards and be subject to review and approval.

Competitive Branding: Our brand assets should not be used in a manner that directly or indirectly promotes or endorses our competitors or their products and services. It is essential to avoid any confusion or association that could undermine the distinctiveness of our brand identity.

Domain Names and Social Media Handles: The registration and usage of domain names, social media handles, or any online identities associated with our brand should be done in adherence to our brand guidelines and by authorised personnel only. Unauthorised registrations or usage may cause brand dilution or confusion among our audience.

Third-Party Usage: When partnering or collaborating with third-party entities, it is essential to ensure that our brand guidelines are communicated clearly, and any usage of our brand assets is in alignment with our standards. This includes providing proper usage instructions and restrictions to maintain brand consistency and integrity.

Failure to adhere to these brand restrictions may result in legal action, termination of partnerships, or other appropriate consequences. It is the responsibility of all individuals associated with [Your Company Name] to uphold and protect the integrity of our brand identity.

Remember, brand consistency and adherence to our established guidelines are crucial in conveying a unified and strong brand image, ensuring that Saint remains distinctive, reputable, and easily identifiable in the marketplace.

At our core, we are dedicated to providing Directors and Owners of Construction Businesses with access to a range of resources to truly enable the control to not only build a stronger business but also cultivate a better quality of life for your family and team members. We are the complete platform made for Businesses, Directors and like-minded individuals who thrive in the dynamic world of the construction industry. Our mission is to equip you with the highest quality of articles and resources that are specifically crafted to provide your business with the resources for success.

Entrepreneurial - We believe a entrepreneurial mindset is crucial to driving innovation, growth, and a relentless pursuit of opportunity. We embrace a mindset of creativity, adaptability, and calculated risk-taking. We are not afraid to challenge the status quo, explore new possibilities, and seize untapped potential. Our entrepreneurial core value inspires us to continuously seek out innovative solutions, embrace change, and remain agile in an ever-evolving business landscape. We foster an environment that encourages and nurtures the entrepreneurial spirit in our team members, empowering them to think outside the box, take ownership of their ideas, and create meaningful impact.

Excellence - Excellence is at the heart of everything we do. We are committed to delivering exceptional quality, surpassing expectations, and continually striving for improvement. We set high standards for ourselves and take pride in our relentless pursuit of excellence in every aspect of our work. From our products and services to our customer interactions and internal processes, we continuously challenge ourselves to exceed benchmarks and raise the bar. We foster a culture that embraces continuous learning, innovation, and attention to detail, as we believe that excellence is not a destination but a journey of constant growth and refinement.

Proactive - We believe in taking initiative, anticipating challenges, and actively seeking opportunities. We do not wait for circumstances to dictate our actions; instead, we take proactive measures to shape our own path. We encourage a mindset of forward-thinking, problem-solving, and continuous improvement. By being proactive, we stay ahead of the curve, adapt to change more effectively, and seize opportunities before they arise. We empower our team members to be proactive in their roles, fostering a culture of initiative, creativity, and resourcefulness. Through our proactive approach, we strive to make a positive impact, drive progress, and achieve remarkable results.

Collaborative - We believe in building close relationships with our clients fostering a collaborative environment that encourages cooperation and a collective success. We recognise that diverse perspectives, skills, and experiences strengthen our collective intelligence and enable us to achieve greater outcomes. We actively seek opportunities to collaborate, both internally and externally, valuing open communication, active listening, and mutual respect. We embrace a culture of sharing knowledge, supporting one another, and leveraging our collective strengths. Through collaboration, we foster innovation, build strong relationships, and achieve remarkable results that surpass individual capabilities.

Our brand personality is a unique blend of characteristics that sets us apart from the competition. We embody an innovative, caring, modern, and proactive approach in everything we do. These traits define our brand's identity and guide our interactions with customers, partners, and stakeholders.

  1. Innovative: Innovation lies at the heart of our brand personality. We constantly seek new ways to improve processes, develop cutting-edge solutions, and drive industry advancements. Our commitment to innovation allows us to stay ahead of the curve, anticipate market needs, and deliver forward-thinking services that exceed customer expectations. We embrace creativity, adaptability, and a willingness to explore new possibilities, ensuring that our brand remains at the forefront of the industry.
  2. Caring: Our brand personality reflects a genuine sense of care and concern for our customers and the communities we serve. We prioritise building strong relationships, listening to our customers' needs, and providing personalised support and solutions. Our caring approach extends beyond business transactions; we strive to make a positive impact on people's lives, whether it's through environmentally conscious practices, community involvement, or philanthropic initiatives. We value empathy, trust, and integrity, fostering long-lasting connections built on mutual respect.
  3. Modern: As a modern brand, we embrace contemporary trends, technologies, and design aesthetics. We recognize the importance of staying current in an ever-evolving landscape. Our brand personality reflects a forward-thinking mindset, leveraging the latest advancements to drive efficiency, enhance user experiences, and deliver exceptional results. We embrace digital transformation, leveraging technology to streamline processes, improve communication, and offer innovative solutions to our customers.
  4. Proactive: A proactive approach is inherent in our brand personality. We anticipate our customers' needs, identify potential challenges, and take initiative to address them before they become significant issues. We are proactive in seeking feedback, continuously improving our services, and staying ahead of industry trends and regulations. By being proactive, we empower our customers, provide value-added support, and position ourselves as trusted advisors in our field.

Please click the button below to gain access to our Asset Manager, where you can find a comprehensive collection of all branded images, icons, typography, and more.

Our Asset Manager will serve as a centralised hub for easy retrieval and management of essential visual assets.

Asset Hub