Saint Recruitment provide tailored recruitment solutions to Construction Businesses throughout the UK, ensuring efficiency and effectiveness. Whether you need subcontractors, full-time employees, or executive placements, our commitment is to assist construction companies in securing skilled and dynamic talent.
These guidelines provide comprehensive instructions on how to use our brand assets and maintain a cohesive visual identity across all communications.
By adhering to these guidelines, you'll be able to showcase our brand in a way that resonates with our audience and accurately reflects our values. From logo usage to communication style, these guidelines offer the best practices to be consistent with the Saint Brands. We encourage you to explore these guidelines thoroughly and refer to them whenever you are working with our brand assets.
Why does Branding matter?
As competition creates infinite choices, companies look for ways to connect emotionally with customers who become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.
That means every time we communicate — whether it’s posting on social media, sending promotional material by mail, or talking directly with prospects — we give people a reason to form new opinions about our brand based on those interactions. These guidelines show how we take advantage of those opportunities to convey who we really are, and why it really matters. To do that, we all need to be on the same page about our brand identity, the tangible, real-world system of design and copy we use every day to tell the world about ourselves.
Our logo is our central expression of our brand and values. It plays an important role in ensuring the impact and differentiation of our brand. Ensuring we use our logo consistently means customers can more easily recognise our company, communications and products - allowing us to build familiarity and associations with quality and service.
The default typography of Saint. The font is presented in Corporate A Pro - Regular. By default, this logo is presented with a medium weight and in blue (see below). The interlocked logo consists of a symbol and type mark brought together within a structured frame.
While our logo serves as the cornerstone of our visual identity, we understand that certain situations may call for adaptations or variations of our primary logo. These variations have been carefully crafted to ensure consistency and recognition while accommodating diverse design requirements.
Green, White, Black & Dim Grey are our core colours. We use them for just about everything.
The Saint Recruitment Green is our primary colour, however, we use it sparingly for impact.
Here is our Colour Balance wheel which displays the proportional break of colour usage.
Corporate A Pro is a modern and versatile typeface that combines professionalism with a touch of elegance. Its clean lines and balanced proportions make it highly legible, ensuring that our message is communicated with clarity and impact.
Corporate A Pro offers a range of font variants, including Regular, Bold, Italic, and Bold Italic. Each variant has been carefully designed to maintain consistency and enhance readability across different media.
To ensure optimal legibility, adhere to the following guidelines for sizing and spacing when using Corporate A Pro:
Corporate A Pro is a widely supported typeface that is compatible with most devices and operating systems. When designing our materials, ensure that the font remains legible on both desktop and mobile platforms. Additionally, consider accessibility guidelines by providing sufficient contrast between the font colour and the background to aid readability for all users.
In addition to our Highlight font, Corporate A Pro, Saint also utilises a secondary typeface called Mulish. This section of our brand guidelines outlines the appropriate usage and considerations when incorporating Mulish into our brand communications.
Mulish is a contemporary sans-serif typeface that exudes a sense of simplicity and elegance. Its clean and geometric shapes make it versatile for various design applications while maintaining readability and visual appeal. Mulish serves as a complementary font to Corporate A Pro, providing flexibility and visual contrast.
Mulish should be used in conjunction with Corporate A Pro to add variety and visual interest to our brand communications. It can be employed for specific elements, such as subheadings, captions, callouts, or secondary text sections. The selective use of Mulish helps create hierarchy, differentiation, and enhances the overall visual impact of our materials.
When using Mulish, consider the following guidelines for optimal legibility and aesthetic appeal:
Mulish is a widely supported typeface that is compatible with most devices and operating systems. Ensure that the font remains legible and visually appealing across different platforms, both desktop and mobile. Additionally, consider accessibility guidelines by providing adequate contrast between the font colour and the background for optimal readability by all users.
Saint has a distinct personality, which is shown in our visuals across various channels such as social media, marketing, printed material, and throughout our digital experiences. The images we choose should align with our values, evoke emotions, and engage our audience while delivering a consistent personality.
The style and tone of our photography should reflect our brand personality and resonate with our target audience. Whether we opt for professional shots or candid moments, our images should convey authenticity, inspire trust, and evoke positive emotions. The following guidelines will help achieve a consistent visual style:
When selecting images, consider the subject matter that best represents our brand and aligns with our messaging. The following principles will guide our choices:
To ensure high-quality visuals, pay attention to the following technical considerations:
People at Work - Our mission is to make it easier to run a construction business. We express this by putting our customers and their work centre stage.
Candid and Authentic - It doesn't take much to spot an obviously staged stock photo. When we use stock it should feel as natural and candid as possible.
Real People - We celebrate the diversity and variety of small businesses, their owners and directors, their employees and customers.
Natural Perspective - Photography should have a natural angle, as if you're in the room with the subject. This grounds our imagery in the reality of running a small business.
Real Work Settings - Our customers are real people within the industry and real construction businesses. This means they're more than just hip startups with Macbooks working in coffee shops.
Be Empowered - We empower small businesses to succeed by reducing complexity and effort. We live this with positive and upbeat subjects.
Maintaining the integrity of our brand is crucial in building a consistent and recognisable presence in the marketplace. To ensure that our brand is consistently represented across all channels, it is essential to establish certain restrictions and guidelines. This section outlines the brand restrictions that need to be followed to safeguard the integrity of Saint and our brand identity.
Unauthorised Usage: Any unauthorised use of our brand assets, including our logo, tagline, and other visual elements, is strictly prohibited. These assets are protected by copyright and trademark laws. No one outside of Saint Financial Group is allowed to modify, reproduce, or distribute our brand assets without prior written consent from the appropriate authority.
Brand Alterations: Our brand assets should not be altered, distorted, or modified in any way that compromises their integrity or creates confusion among our audience. This includes but is not limited to changing colours, proportions, typography, or combining our assets with other elements without proper authorisation.
Misrepresentation: No individual or entity should misrepresent themselves as part of Saint Construction Support or any company within the Saint Financial Group body without proper authorisation. Unauthorised usage of our brand assets or making false claims about our products, services, or affiliation is strictly prohibited.
Endorsements and Sponsorships: Unless formally established through official agreements, unauthorised endorsements or sponsorships involving our brand are not permitted. Our brand should not be associated with any individual, organisation, or event without prior approval and contractual arrangements.
External Brand Usage: Usage of our brand assets by external parties, including partners, vendors, or affiliates, must adhere to our brand guidelines and require explicit permission. Any usage should be in alignment with our established standards and be subject to review and approval.
Competitive Branding: Our brand assets should not be used in a manner that directly or indirectly promotes or endorses our competitors or their products and services. It is essential to avoid any confusion or association that could undermine the distinctiveness of our brand identity.
Domain Names and Social Media Handles: The registration and usage of domain names, social media handles, or any online identities associated with our brand should be done in adherence to our brand guidelines and by authorised personnel only. Unauthorised registrations or usage may cause brand dilution or confusion among our audience.
Third-Party Usage: When partnering or collaborating with third-party entities, it is essential to ensure that our brand guidelines are communicated clearly, and any usage of our brand assets is in alignment with our standards. This includes providing proper usage instructions and restrictions to maintain brand consistency and integrity.
Failure to adhere to these brand restrictions may result in legal action, termination of partnerships, or other appropriate consequences. It is the responsibility of all individuals associated with [Your Company Name] to uphold and protect the integrity of our brand identity.
Remember, brand consistency and adherence to our established guidelines are crucial in conveying a unified and strong brand image, ensuring that Saint remains distinctive, reputable, and easily identifiable in the marketplace.
Taglines are powerful tools that encapsulate the essence of a brand's identity, messaging, and value proposition. They serve as concise statements that leave a lasting impression on our audience. Here are the taglines associated with Saint Construction Support, each reflecting a unique aspect of our brand:
Our tagline, "Things become easier when you are a Saint," embodies the notion that when individuals or businesses choose to work with us, they experience a transformational shift. We strive to simplify complex processes, provide support, and offer solutions that make tasks more manageable. This tagline conveys the idea that partnering with us leads to a smoother, more efficient experience, removing obstacles and empowering our clients to achieve their goals.
This tagline, "The UK's No.1 Construction Support Team," highlights our expertise, experience, and commitment to excellence in the construction industry. It positions Saint Construction Support as a trusted and leading provider of construction support services in the United Kingdom. By emphasising our position as the top choice, we convey our dedication to delivering exceptional quality, reliability, and customer satisfaction.
This tagline, "Running A Construction Business Just Got Simpler," speaks directly to our target audience — Construction business owners and professionals. It conveys the message that by working with Saint, the challenges and complexities of running a construction business can be streamlined and simplified. We aim to provide comprehensive solutions, tools, and support that alleviate the burdens often associated with managing construction projects and businesses.
With the tagline "Your New Team, At A Fraction Of The Cost," we emphasise our value proposition of providing cost-effective solutions to our clients. By positioning Saint as a team that clients can rely on, we convey the idea that working with us offers the benefits of having a dedicated support team without the high costs associated with building an in-house team. This tagline resonates with businesses looking to maximise their resources while still receiving expert assistance as if it was in house.
These taglines are integral components of our brand messaging, as they succinctly communicate the core values and advantages that Saint brings to the table. By consistently incorporating these taglines across our marketing materials, communications, and brand touchpoints, we reinforce our brand identity and leave a lasting impression on our audience, distinguishing us from competitors in the market.
At our core, we are dedicated to empowering business owners with a sense of control over their enterprises. We firmly believe that this control enables you to not only build a stronger business for yourselves but also cultivate a better quality of life for your family and team members. By offering comprehensive solutions and support, we strive to instil peace of mind, knowing that every aspect of your business is well-managed and under control. Our purpose is to equip you with the tools, knowledge, and resources necessary to achieve these aspirations and pave the way for lasting success.
Integrity - Integrity is the bedrock of Saint, guiding everything we do. We hold ourselves to the highest standards of honesty, transparency, and ethical behaviour. We believe in doing the right thing, even when no one is watching. We are committed to being accountable for our actions, fostering trust with our clients, and maintaining consistency between our words and our deeds. Upholding integrity is non-negotiable for us, as it forms the foundation of strong relationships, credibility, and sustainable success.
Entrepreneurial - We believe in a entrepreneurial mindset for both Saint itself, and the companies we support, driving innovation, growth, and a relentless pursuit of opportunity. We embrace a mindset of creativity, adaptability, and calculated risk-taking. We are not afraid to challenge the status quo, explore new possibilities, and seize untapped potential. Our entrepreneurial core value inspires us to continuously seek out innovative solutions, embrace change, and remain agile in an ever-evolving business landscape. We foster an environment that encourages and nurtures the entrepreneurial spirit in our team members, empowering them to think outside the box, take ownership of their ideas, and create meaningful impact.
Excellence - Excellence is at the heart of everything we do. We are committed to delivering exceptional quality, surpassing expectations, and continually striving for improvement. We set high standards for ourselves and take pride in our relentless pursuit of excellence in every aspect of our work. From our products and services to our customer interactions and internal processes, we continuously challenge ourselves to exceed benchmarks and raise the bar. We foster a culture that embraces continuous learning, innovation, and attention to detail, as we believe that excellence is not a destination but a journey of constant growth and refinement.
Proactive - We believe in taking initiative, anticipating challenges, and actively seeking opportunities. We do not wait for circumstances to dictate our actions; instead, we take proactive measures to shape our own path. We encourage a mindset of forward-thinking, problem-solving, and continuous improvement. By being proactive, we stay ahead of the curve, adapt to change more effectively, and seize opportunities before they arise. We empower our team members to be proactive in their roles, fostering a culture of initiative, creativity, and resourcefulness. Through our proactive approach, we strive to make a positive impact, drive progress, and achieve remarkable results.
Collaborative - We believe in building close relationships with our clients fostering a collaborative environment that encourages cooperation and a collective success. We recognise that diverse perspectives, skills, and experiences strengthen our collective intelligence and enable us to achieve greater outcomes. We actively seek opportunities to collaborate, both internally and externally, valuing open communication, active listening, and mutual respect. We embrace a culture of sharing knowledge, supporting one another, and leveraging our collective strengths. Through collaboration, we foster innovation, build strong relationships, and achieve remarkable results that surpass individual capabilities.
Our brand personality is a unique blend of characteristics that sets us apart from the competition. We embody an innovative, caring, modern, and proactive approach in everything we do. These traits define our brand's identity and guide our interactions with customers, partners, and stakeholders.
We take a informal and personal approach to our writing, while we deliver high value services, we build close and deep relationships with our clients. When the use our name in writing, we simply shorten it to Saint. This creates a much closer relationship between Saint and the Client in addition to removing an element of standard corporate personality.
We only shorten the name to Saint in situations where brevity is needed and the reader is already extremely familiar with our brand.
Please click the button below to gain access to our Asset Manager, where you can find a comprehensive collection of all branded images, icons, typography, and more.
Our Asset Manager will serve as a centralised hub for easy retrieval and management of essential visual assets.