Saint Taxation specialises in uncovering hidden tax opportunities, empowering you to regain control of your tax position. Our expertise extends across various domains, encompassing tax consultancy, business tax, personal tax, and indirect tax. Through careful analysis and strategic insights, Saint Taxation goes beyond conventional tax services, identifying hidden gems within the tax landscape. Whether you're navigating complex business tax scenarios, addressing personal tax considerations, or dealing with indirect tax implications, we provide tailored solutions that align with your financial objectives.

These guidelines provide comprehensive instructions on how to use our brand assets and maintain a cohesive visual identity across all communications.

By adhering to these guidelines, you'll be able to showcase our brand in a way that resonates with our audience and accurately reflects our values. From logo usage to communication style, these guidelines offer the best practices to be consistent with the Saint Brands. We encourage you to explore these guidelines thoroughly and refer to them whenever you are working with our brand assets.

Why does Branding matter?

As competition creates infinite choices, companies look for ways to connect emotionally with customers who become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.

That means every time we communicate — whether it’s posting on social media, sending promotional material by mail, or talking directly with prospects — we give people a reason to form new opinions about our brand based on those interactions. These guidelines show how we take advantage of those opportunities to convey who we really are, and why it really matters. To do that, we all need to be on the same page about our brand identity, the tangible, real-world system of design and copy we use every day to tell the world about ourselves.

Our logo is our central expression of our brand and values. It plays an important role in ensuring the impact and differentiation of our brand. Ensuring we use our logo consistently means customers can more easily recognise our company, communications and products - allowing us to build familiarity and associations with quality and service.

Primary Logo

The default typography of Saint. The font is presented in Corporate A Pro - Regular. By default, this logo is presented with a medium weight and in blue (see below). The interlocked logo consists of a symbol and typemark brought together within a structured frame.

Logo (Inline)

Use Cases:

  • Website Navbar
  • Landscape Designs
  • Left Aligned Designs
  • Articles
  • Whitepapers

Logo (Flat Top)

Use cases:

  • Letter Heads
  • Formal Documents
  • Legal Documents
  • Centre Focused Designs

Logo (No Wordmark)

Suitable Variations

While our logo serves as the cornerstone of our visual identity, we understand that certain situations may call for adaptations or variations of our primary logo. These variations have been carefully crafted to ensure consistency and recognition while accommodating diverse design requirements.

Primary Colours

Yellow, Grey, Black & White are our core colours. We use them for just about everything.

Colour Balance

The Saint Taxation yellow is our primary colour, however, we use it sparingly for impact.

Here is our Colour Balance wheel which displays the proportional break of colour usage.

Brand Highlight Font - Mulish

Mulish is a contemporary sans-serif typeface that exudes a sense of simplicity and elegance. Its clean and geometric shapes make it versatile for various design applications while maintaining readability and visual appeal. Mulish acts well as a heading and as a body text.

Sizing And Spacing

When using Mulish, consider the following guidelines for optimal legibility and aesthetic appeal:

  • Body Text: Utilise a font size of 10-12 points to ensure readability in longer sections of text.
  • Headings: Adjust the font size to distinguish headings and subheadings from the body text. Choose sizes between 14-24 points, depending on the hierarchy and importance of the text.
  • Line Spacing: Maintain a comfortable line spacing of 1.2-1.5 times the font size to enhance readability and provide sufficient breathing space between lines of text.

Complimentary Usage

Mulish can be employed for specific elements, such as subheadings, captions, callouts, or secondary text sections. The selective use of Mulish helps create hierarchy, and differentiation and enhances the overall visual impact of our materials.

Font Variations

  • Regular: The default variant of Mulish is well-suited for body text or smaller-sized headings. It provides clarity and legibility while maintaining a harmonious visual balance.
  • Semi-Bold: The Semi-Bold variant offers a slightly heavier weight, making it suitable for subheadings or key statements that require emphasis without overwhelming the overall design.
  • Bold: The Bold variant can be utilised for prominent headings or titles, where a stronger visual impact is desired. It enhances visibility and draws attention effectively.
  • Extrabold: The Extrabold variant provides the highest level of emphasis and impact. It can be used sparingly for special occasions or to highlight critical information that demands immediate attention.

Compatibility And Accessibility

Mulish is a widely supported typeface that is compatible with most devices and operating systems. Ensure that the font remains legible and visually appealing across different platforms, both desktop and mobile. Additionally, consider accessibility guidelines by providing adequate contrast between the font colour and the background for optimal readability by all users.

Saint has a distinct personality, which is shown in our visuals across various channels such as social media, marketing, printed material, and throughout our digital experiences. The images we choose should align with our values, evoke emotions, and engage our audience while delivering a consistent personality.

Image Style And Tone

The style and tone of our photography should reflect our brand personality and resonate with our target audience. Whether we opt for professional shots or candid moments, our images should convey authenticity, inspire trust, and evoke positive emotions. The following guidelines will help achieve a consistent visual style:

  • Authenticity: Choose images that capture genuine moments, showcasing real people, products, or situations whenever possible. Avoid using overly staged or stock-like visuals that may appear artificial.
  • Consistency: Strive for a consistent look and feel across all our visual assets. While individual images may vary, ensure they collectively contribute to a cohesive visual narrative.
  • Brand Colours: Whenever appropriate, incorporate our brand colours or colour palette into the images to reinforce our visual identity. This can be done through props, backgrounds, or post-production adjustments.
  • Composition: Pay attention to the composition of each photograph, ensuring it aligns with our brand values and supports the intended message. Balance elements within the frame and consider the rule of thirds, leading lines, and focal points to create visually pleasing compositions.

Subject Matter

When selecting images, consider the subject matter that best represents our brand and aligns with our messaging. The following principles will guide our choices:

  • Brand Alignment: Choose images that directly or indirectly relate to our products, services, or values. Showcase our offerings in a way that resonates with our audience and highlights their benefits or unique features.
  • Diversity and Inclusion: Strive for diversity and inclusion in our imagery to reflect the rich tapestry of our target audience and society as a whole. Represent different ethnicities, genders, ages, and cultures authentically and respectfully.
  • Emotional Appeal: Select images that evoke positive emotions and create a connection with our audience. Consider the desired emotional response and choose images that elicit those feelings, whether it's joy, inspiration, or trust.

Image Quality And Technical Considerations

To ensure high-quality visuals, pay attention to the following technical considerations:

  • Resolution and Format: Use high-resolution images that are suitable for both digital and print applications. Preferred formats include JPEG or PNG for web and digital platforms and TIFF or EPS for print.
  • Consistent Color Profile: Maintain a consistent color profile across our images to ensure a cohesive visual experience. Calibrate monitors and devices to accurately display colors and ensure color accuracy during printing processes.
  • Copyright and Usage Rights: Only use images that we have the rights to use or that are licensed for our specific purposes. Respect copyright laws and obtain proper permissions when necessary.

Things To Avoid

  • Don't use stock photography where the subject is looking directly into the camera. It's plain cheesy.
  • Don't use imagery with unnatural lighting or artificial effects. We want to be real and authentic.
  • Don't use imagery with unnatural camera angles or clutter. We want to present an image of simplicity and ease.
  • Don't use Imagery with unnatural posing or forced scenes.
  • Do not prioritise imagery that focuses on computers or technology. People always come before technology.
  • Don't use imagery that's cropped too close to the subject. Our imagery should tell a story, that needs space.

Basic Principles

People at Work - Our mission is to make it easier to run a construction business. We express this by putting our customers and their work centre stage.

Candid and Authentic - It doesn't take much to spot an obviously staged stock photo. When we use stock it should feel as natural and candid as possible.

Real People - We celebrate the diversity and variety of small businesses, their owners and directors, their employees and customers.

Natural Perspective - Photography should have a natural angle, as if you're in the room with the subject. This grounds our imagery in the reality of running a small business.

Real Work Settings - Our customers are real people within the industry and real construction businesses. This means they're more than just hip startups with Macbooks working in coffee shops.

Be Empowered - We empower small businesses to succeed by reducing complexity and effort. We live this with positive and upbeat subjects.

Maintaining the integrity of our brand is crucial in building a consistent and recognisable presence in the marketplace. To ensure that our brand is consistently represented across all channels, it is essential to establish certain restrictions and guidelines. This section outlines the brand restrictions that need to be followed to safeguard the integrity of Saint and our brand identity.

Unauthorised Usage: Any unauthorised use of our brand assets, including our logo, tagline, and other visual elements, is strictly prohibited. These assets are protected by copyright and trademark laws. No one outside of Saint Financial Group is allowed to modify, reproduce, or distribute our brand assets without prior written consent from the appropriate authority.

Brand Alterations: Our brand assets should not be altered, distorted, or modified in any way that compromises their integrity or creates confusion among our audience. This includes but is not limited to changing colours, proportions, typography, or combining our assets with other elements without proper authorisation.

Misrepresentation: No individual or entity should misrepresent themselves as part of Saint Construction Support or any company within the Saint Financial Group body without proper authorisation. Unauthorised usage of our brand assets or making false claims about our products, services, or affiliation is strictly prohibited.

Endorsements and Sponsorships: Unless formally established through official agreements, unauthorised endorsements or sponsorships involving our brand are not permitted. Our brand should not be associated with any individual, organisation, or event without prior approval and contractual arrangements.

External Brand Usage: Usage of our brand assets by external parties, including partners, vendors, or affiliates, must adhere to our brand guidelines and require explicit permission. Any usage should be in alignment with our established standards and be subject to review and approval.

Competitive Branding: Our brand assets should not be used in a manner that directly or indirectly promotes or endorses our competitors or their products and services. It is essential to avoid any confusion or association that could undermine the distinctiveness of our brand identity.

Domain Names and Social Media Handles: The registration and usage of domain names, social media handles, or any online identities associated with our brand should be done in adherence to our brand guidelines and by authorised personnel only. Unauthorised registrations or usage may cause brand dilution or confusion among our audience.

Third-Party Usage: When partnering or collaborating with third-party entities, it is essential to ensure that our brand guidelines are communicated clearly, and any usage of our brand assets is in alignment with our standards. This includes providing proper usage instructions and restrictions to maintain brand consistency and integrity.

Failure to adhere to these brand restrictions may result in legal action, termination of partnerships, or other appropriate consequences. It is the responsibility of all individuals associated with [Your Company Name] to uphold and protect the integrity of our brand identity.

Remember, brand consistency and adherence to our established guidelines are crucial in conveying a unified and strong brand image, ensuring that Saint remains distinctive, reputable, and easily identifiable in the marketplace.

Taglines are powerful tools that encapsulate the essence of a brand's identity, messaging, and value proposition. They serve as concise statements that leave a lasting impression on our audience. Here are the taglines associated with Saint Construction Support, each reflecting a unique aspect of our brand:

"Things Become Easier When You Are A Saint"

Our tagline, "Things become easier when you are a Saint," embodies the notion that when individuals or businesses choose to work with us, they experience a transformational shift. We strive to simplify complex processes, provide support, and offer solutions that make tasks more manageable. This tagline conveys the idea that partnering with us leads to a smoother, more efficient experience, removing obstacles and empowering our clients to achieve their goals.

"The UK's No.1 Construction Support Team"

This tagline, "The UK's No.1 Construction Support Team," highlights our expertise, experience, and commitment to excellence in the construction industry. It positions Saint Construction Support as a trusted and leading provider of construction support services in the United Kingdom. By emphasising our position as the top choice, we convey our dedication to delivering exceptional quality, reliability, and customer satisfaction.

"Running A Construction Business Just Got Simpler"

This tagline, "Running A Construction Business Just Got Simpler," speaks directly to our target audience — Construction business owners and professionals. It conveys the message that by working with Saint, the challenges and complexities of running a construction business can be streamlined and simplified. We aim to provide comprehensive solutions, tools, and support that alleviate the burdens often associated with managing construction projects and businesses.

"Your New Team, At A Fraction Of The Cost"

With the tagline "Your New Team, At A Fraction Of The Cost," we emphasise our value proposition of providing cost-effective solutions to our clients. By positioning Saint as a team that clients can rely on, we convey the idea that working with us offers the benefits of having a dedicated support team without the high costs associated with building an in-house team. This tagline resonates with businesses looking to maximise their resources while still receiving expert assistance as if it was in house.

These taglines are integral components of our brand messaging, as they succinctly communicate the core values and advantages that Saint brings to the table. By consistently incorporating these taglines across our marketing materials, communications, and brand touchpoints, we reinforce our brand identity and leave a lasting impression on our audience, distinguishing us from competitors in the market.

At our core, we are dedicated to empowering business owners with a sense of control over their enterprises. We firmly believe that this control enables you to not only build a stronger business for yourselves but also cultivate a better quality of life for your family and team members. By offering comprehensive solutions and support, we strive to instil peace of mind, knowing that every aspect of your business is well-managed and under control. Our purpose is to equip you with the tools, knowledge, and resources necessary to achieve these aspirations and pave the way for lasting success.

Integrity - Integrity is the bedrock of Saint, guiding everything we do. We hold ourselves to the highest standards of honesty, transparency, and ethical behaviour. We believe in doing the right thing, even when no one is watching. We are committed to being accountable for our actions, fostering trust with our clients, and maintaining consistency between our words and our deeds. Upholding integrity is non-negotiable for us, as it forms the foundation of strong relationships, credibility, and sustainable success.

Entrepreneurial - We believe in a entrepreneurial mindset for both Saint itself, and the companies we support, driving innovation, growth, and a relentless pursuit of opportunity. We embrace a mindset of creativity, adaptability, and calculated risk-taking. We are not afraid to challenge the status quo, explore new possibilities, and seize untapped potential. Our entrepreneurial core value inspires us to continuously seek out innovative solutions, embrace change, and remain agile in an ever-evolving business landscape. We foster an environment that encourages and nurtures the entrepreneurial spirit in our team members, empowering them to think outside the box, take ownership of their ideas, and create meaningful impact.

Excellence - Excellence is at the heart of everything we do. We are committed to delivering exceptional quality, surpassing expectations, and continually striving for improvement. We set high standards for ourselves and take pride in our relentless pursuit of excellence in every aspect of our work. From our products and services to our customer interactions and internal processes, we continuously challenge ourselves to exceed benchmarks and raise the bar. We foster a culture that embraces continuous learning, innovation, and attention to detail, as we believe that excellence is not a destination but a journey of constant growth and refinement.

Proactive - We believe in taking initiative, anticipating challenges, and actively seeking opportunities. We do not wait for circumstances to dictate our actions; instead, we take proactive measures to shape our own path. We encourage a mindset of forward-thinking, problem-solving, and continuous improvement. By being proactive, we stay ahead of the curve, adapt to change more effectively, and seize opportunities before they arise. We empower our team members to be proactive in their roles, fostering a culture of initiative, creativity, and resourcefulness. Through our proactive approach, we strive to make a positive impact, drive progress, and achieve remarkable results.

Collaborative - We believe in building close relationships with our clients fostering a collaborative environment that encourages cooperation and a collective success. We recognise that diverse perspectives, skills, and experiences strengthen our collective intelligence and enable us to achieve greater outcomes. We actively seek opportunities to collaborate, both internally and externally, valuing open communication, active listening, and mutual respect. We embrace a culture of sharing knowledge, supporting one another, and leveraging our collective strengths. Through collaboration, we foster innovation, build strong relationships, and achieve remarkable results that surpass individual capabilities.

Our brand personality is a unique blend of characteristics that sets us apart from the competition. We embody an innovative, caring, modern, and proactive approach in everything we do. These traits define our brand's identity and guide our interactions with customers, partners, and stakeholders.

  1. Innovative: Innovation lies at the heart of our brand personality. We constantly seek new ways to improve processes, develop cutting-edge solutions, and drive industry advancements. Our commitment to innovation allows us to stay ahead of the curve, anticipate market needs, and deliver forward-thinking services that exceed customer expectations. We embrace creativity, adaptability, and a willingness to explore new possibilities, ensuring that our brand remains at the forefront of the industry.
  2. Caring: Our brand personality reflects a genuine sense of care and concern for our customers and the communities we serve. We prioritise building strong relationships, listening to our customers' needs, and providing personalised support and solutions. Our caring approach extends beyond business transactions; we strive to make a positive impact on people's lives, whether it's through environmentally conscious practices, community involvement, or philanthropic initiatives. We value empathy, trust, and integrity, fostering long-lasting connections built on mutual respect.
  3. Modern: As a modern brand, we embrace contemporary trends, technologies, and design aesthetics. We recognize the importance of staying current in an ever-evolving landscape. Our brand personality reflects a forward-thinking mindset, leveraging the latest advancements to drive efficiency, enhance user experiences, and deliver exceptional results. We embrace digital transformation, leveraging technology to streamline processes, improve communication, and offer innovative solutions to our customers.
  4. Proactive: A proactive approach is inherent in our brand personality. We anticipate our customers' needs, identify potential challenges, and take initiative to address them before they become significant issues. We are proactive in seeking feedback, continuously improving our services, and staying ahead of industry trends and regulations. By being proactive, we empower our customers, provide value-added support, and position ourselves as trusted advisors in our field.

We take a informal and personal approach to our writing, while we deliver high value services, we build close and deep relationships with our clients. When the use our name in writing, we simply shorten it to Saint. This creates a much closer relationship between Saint and the Client in addition to removing an element of standard corporate personality.

We only shorten the name to Saint in situations where brevity is needed and the reader is already extremely familiar with our brand.

Please click the button below to gain access to our Asset Manager, where you can find a comprehensive collection of all branded images, icons, typography, and more.

Our Asset Manager will serve as a centralised hub for easy retrieval and management of essential visual assets.

Asset Hub