In our previous article, we explained the effective breakdown of marketing and touched on how a marketing strategy can neatly tie everything together. Delivering continuity between your business and your efforts and yielding far greater results. (If you missed that, you can catch it here)
This CI Release (featured on the Saint Sunday Newsletter), we will be doing a deep dive into the Marketing Strategy and the immense value that it can bring to your construction business.
🚧 What is a Marketing Strategy?
Collins Dictionary describes a Marketing Strategy as “a general plan or set of plans dealing with marketing."
What does this mean in real terms? Mixed in with the digital world we live in?
A Marketing Strategy coordinates a concise structure to a businesses marketing with attentive analysis, identifying a range of strengths, weaknesses, opportunities and threats while carefully allowing you to place timed and selective collateral in your customer journey to develop stronger relationships, greater awareness and reduction of waste.
Beyond its technical aspects, a Marketing Strategy embodies the pride and passion you have for your business. It represents the values held by the Directors, effectively shaping every interaction throughout the customer journey.
Undeniably, the digital revolution has irreversibly transformed marketing dynamics. Rather than businesses dictating what clients should think, individuals now rely on each other for information and reviews, spreading them rapidly across various platforms. The sheer volume of interactions per second exceeds previous records, rendering conventional marketing theories timeworn.
While these theories still hold relevance within the strategic framework, their true effectiveness is only realised when transitioning from classroom theory to practical implementation. As a company, it is imperative to have a clear direction, supported by a robust strategy, to thrive and excel amidst the fierce competition of the digital world.
Neglecting the strategic guidance of marketing values and final delivery to clients is tantamount to neglecting the business itself. Further neglect through a lack of investment or belief from owners, only exacerbates the situation. In today's dynamic landscape stagnation quickly leads to a noticeable decline within two years as energy dissipates and doubt replaces it.
An often unnoticed advantage of a well-crafted Saint Marketing Strategy is not only its ability to communicate a fresh and positive message to both potential and existing clients but it plays a pivotal role in attracting and retaining high-calibre staff, as they are drawn to the values and confidence of an energised company that stands as a formidable player in the field.
🚧 How do we develop a Saint Marketing Strategy?
In our initial discussions, we take the time to understand the unique position of your company. We do not simply rely on industry-standard playbooks that may not fully capture your specific needs and objectives.
The construction industry is incredibly diverse, with even minor shifts in client base leading to vastly different requirements. While other sectors can often adopt bi-annual or longer marketing planning strategies without significant financial or budgetary implications, construction operates differently. A client we closely collaborated with just two years ago can easily become a distant memory as projects reach completion. From the moment we lay the first brick, each step brings us closer to the project's conclusion.
While certain strategies may be applicable to specific sectors, construction demands a comprehensive approach that encompasses multiple facets simultaneously. To construct an effective framework for your company, we draw upon well-established resources, theories, and analyses, including:
- SWOT analysis
- AIDA model
- SSS (SAINT SEALED SYSTEM)
- 8 P's of construction marketing
- Porter's Five Forces
- SOSTAC planning framework
- PESTLE analysis
- Ansoff Matrix
- SMART Goals Methodology
- Growth-Share Matrix
By leveraging these resources and incorporating a deep understanding of your business, we develop a comprehensive framework that considers your present situation, your current client relationships, and anticipates future developments as you evolve within the industry.
🚧 How does a Saint Marketing Strategy work?
The strategy implementation follows a tailored approach that aligns with your specific needs.
Once the comprehensive discovery and deep dive into your company has been established, we transition to the offensive stage, where we deploy tactics that disrupt the market and drive the outlined desired outcomes. These tactics are continuously assessed and refined through regular review meetings.
Within the offensive phase, we address key elements, including:
- Objectives: Clearly defined goals, target audience, identified opportunities, and exploration of new areas.
- Timeline: Mapping out project milestones and operation timelines to ensure smooth execution.
- Review: Soliciting feedback from clients, analysing Key Performance Indicators (KPIs), discussing current challenges, and celebrating recent successes.
- Channels: Evaluating and optimising of current marketing channels and their effectiveness.
- Data Reports: Examining data sets such as SEO performance to gain insights and guide decision-making.
- Technical Work: Implementing necessary technical enhancements within internal systems for seamless operations.
- Input from Others: Collaborating with the Business Intelligence Department (BID) team and Virtual Assistants (VAs) to leverage connectivity within the business.
- Commentary and Action Plan: Providing commentary on progress, identifying areas for improvement, and developing a clear action plan for the next phase from your Marketing Account Manager.
- Other Considerations: Incorporating relevant elements like Public Relations (PR) strategies, as needed.
After your marketing strategy has been developed, the next crucial steps involve its deployment and ongoing monitoring. To ensure the most accurate and "real" data on what is working, we conduct regular review meetings allowing sufficient time to gather valuable insights. This level of control and monitoring ensures that we are consistently on target and heading towards our goals, additionally accounting for any adjustments or changes to the business model, target areas or industry climate.
🚧 Is this suitable for your business?
Now, you may be wondering if a Saint Marketing Strategy is suitable for your construction business.
Let me dispel any doubts.
Our primary focus is working alongside you, regardless of whether your enterprise is large or small. We believe in collaboration with you, your executives, your team members, and even your existing media-savvy marketing personnel who may be better suited to assist you in other operational aspects. We become an integral part of YOUR team, striving to empower your business and achieve shared success.
Are you ready to take your construction business to new heights with a tailored Saint Marketing Strategy? Reach out to us today, and let's embark on this transformative journey together.
🎉 That's a Wrap!
I hope you found this useful! If you would like to go over anything we discussed within this article, please let us know by simply getting in touch here.
Frequently asked questions
Q: What is a Marketing Strategy and how can it benefit my construction business?
A: A Marketing Strategy coordinates a concise structure for your business, identifying strengths, weaknesses, opportunities, and threats. It develops stronger relationships, enhances awareness, and reduces waste, leading to greater results for your construction business.
Q: How do we develop a Saint Marketing Strategy specifically tailored to our construction company?
A: We understand the unique position of your construction company and develop a comprehensive framework using well-established resources, theories, and analyses. This framework considers your present situation, client relationships, and anticipates future developments within the construction industry.
Q: How does a Saint Marketing Strategy work and what are its key elements?
A: A Saint Marketing Strategy follows a tailored approach aligned with your specific needs. It addresses objectives, sets timelines, conducts reviews, evaluates marketing channels, analyses data reports, implements technical enhancements, collaborates with other departments, and provides a clear action plan for continuous improvement.
Q: Is a Saint Marketing Strategy suitable for my construction business?
A: Absolutely! Regardless of the size of your construction enterprise, our primary focus is collaboration and empowering your business for shared success. We become an integral part of your team, working alongside your executives, team members, and existing marketing personnel to take your construction business to new heights.
Q: How can I get started with a tailored Saint Marketing Strategy for my construction business?
A: Ready to transform your construction business? Reach out to us today and embark on this transformative journey together. Let's empower your business with a tailored Saint Marketing Strategy designed to achieve greater results, stronger relationships, and business growth. Get in touch with us today!
Q: Are you looking for expert guidance to enhance your construction business's marketing efforts?
A: Our Saint Marketing Strategy offers comprehensive support to improve your construction business's marketing. From identifying strengths and weaknesses to optimising marketing channels and implementing technical enhancements, we provide expert guidance for success in the digital world. Contact us today to get started.
Q: How can a well-crafted Saint Marketing Strategy benefit my construction business beyond customer communication?
A: A well-crafted Saint Marketing Strategy not only communicates a positive message to clients but also attracts and retains high-caliber staff. It showcases the values and confidence of an energised company, making your construction business a formidable player in the field.
Q: Why is it important to regularly review and monitor the effectiveness of a Marketing Strategy for my construction business?
A: Regular review and monitoring of your Marketing Strategy allow you to gather valuable insights, make data-driven decisions, and stay on target towards your goals. It also accounts for adjustments or changes in your business model, target areas, or industry climate, ensuring continued success.
Q: How can a tailored Saint Marketing Strategy drive disruption and desired outcomes in the construction market?
A: Our tailored Saint Marketing Strategy deploys tactics that disrupt the market and drive desired outcomes for your construction business. By setting clear objectives, mapping project milestones, soliciting feedback, optimising marketing channels, and leveraging data insights, we ensure a strategic approach to achieve success in the construction industry.
Q: What benefits can a Saint Marketing Strategy bring to my construction business, regardless of its size?
A: Regardless of the size of your construction business, a Saint Marketing Strategy offers benefits such as increased results, stronger relationships, greater awareness, reduction of waste, and the ability to attract and retain high-calibre staff. It empowers your business for growth and success in the competitive digital landscape.
This article has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the provided content.
PS. Whenever you are ready, here's how to grow your construction business...
1. Join our Facebook Group which built completely for businesses within the construction industry. Real people, real support. - Now also available on LinkedIn.
2. Keep up to date with Construction Insider Providing you with industry insight, tips & tricks and much more to make sure you are ahead of your competitors!
3. When you are ready, Become a Saint Financial Group client, and we will provide you with the highest quality solutions to effectively scale your construction business. Book your meeting here!
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